Theoretical background on maketting mix for travel insurance
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Theoretical background on maketting mix for travel insurance
TABLE OF CONTENTSABBREVIATIONS.................................................1LIST OF TABLES AND FIGURES....................................2EXECUTI Theoretical background on maketting mix for travel insuranceIVE SUMMARY.............................................3CHAPTER 1 INTRODUCTION........................................51.Rationale................................................52.Research Objectives......................................63.Research Questions.......................................6 Theoretical background on maketting mix for travel insurance4.Research Scope...........................................75.Research Methodology.....................................76.Structure of the thesis.....Theoretical background on maketting mix for travel insurance
.............................9CHAPTER 2:THEORETICAL BACKGROUND ON MAKETTING MIXFOR TRAVEL INSURANCE.........................................102.1NaturTABLE OF CONTENTSABBREVIATIONS.................................................1LIST OF TABLES AND FIGURES....................................2EXECUTI Theoretical background on maketting mix for travel insurance................132.2Marketing mix on travel insurance......................142.2.1Definition of marketing and marketing mix..........142.2.2Marketing mix on travel insurance..................142.3Factors impacting marketing mix for travel insurance product.232.3.1External Factors................... Theoretical background on maketting mix for travel insurance...............232.3.2Internal Factors..................................25CHAPTER 3: CURRENT SITUATION OF MARKETING MIX ACTIVITIESFOR TRAVEL INSURANCETheoretical background on maketting mix for travel insurance
PRODUCT AT LIBERTY INSURANCELIMITED............................................................263.1Overview of Liberty Insurance Limited and travel TABLE OF CONTENTSABBREVIATIONS.................................................1LIST OF TABLES AND FIGURES....................................2EXECUTI Theoretical background on maketting mix for travel insuranceimited....333.2Current situation of Marketing Mix Activities for Travel InsuranceProduct at Liberty Insurance Limited.,...........................343.2.1Product...............................................343.2.2Price.................................................373.2.3Promotion................ Theoretical background on maketting mix for travel insurance.............................413.2.4Place.................................................433.2.5People...............................................Theoretical background on maketting mix for travel insurance
.463.2.6Process...............................................503.2.7Physical evidence.....................................56TABLE OF CONTENTSABBREVIATIONS.................................................1LIST OF TABLES AND FIGURES....................................2EXECUTITABLE OF CONTENTSABBREVIATIONS.................................................1LIST OF TABLES AND FIGURES....................................2EXECUTIGọi ngay
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