A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTS
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTS
A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTS
KRC RESEARCHAMERICAN ASSOCIATION OF SCHOOL LIBRARIANSa division ofTHE AMERICAN LIBRARY ASSOCIATIONA REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTS2 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTSPrepared by KRC RESEARCH©American Library Association37622A Division of Weber Shandwick700 Thirteenth street NW Suite 800 Washington DC 20005 202 585 2800 Fax 202 585 2779AASL'ALA Report of Findings1Background and Methodo A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTSlogyKRC Research is (he full-service public opinion and market research firm of Weber Shandwick. Our strategic research and analysis clarify situationA REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTS
s and issues, anticipate changes and trends, identify and take advantage of opportunities, and solve problems. KRC’s research can be used as a guide tKRC RESEARCHAMERICAN ASSOCIATION OF SCHOOL LIBRARIANSa division ofTHE AMERICAN LIBRARY ASSOCIATIONA REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTSrents, teachers, and principals, as well as middle and high school students.Research ObjectivesThe objectives of this research program were:• To assess awareness and knowledge of school libraries and librarians;•To explore the attitudes about and perceived value of school libraries and librarians am A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTSong key internal and external audiences; and,•To find language that most effectively communicates about school libraries, while still fitting within tA REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTS
he overall communications of the @your library campaign.Teacher'Principal Focus GroupsTwo focus groups were conducted among teachers and principals whKRC RESEARCHAMERICAN ASSOCIATION OF SCHOOL LIBRARIANSa division ofTHE AMERICAN LIBRARY ASSOCIATIONA REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTSvember 21st in Phoenix, Arizona. Each focus group was approximately two hours in length, consisted of 8 to 10 participants, and was facilitated by a professional moderator. In addition, each group represented a mix of public and private schools, gender, race and ethnicity.Parent Focus GroupsTwo focu A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTSs groups were conducted among parents who have one or more children in grades K-12. The two parent groups were held on November 19’h in Baltimore, MDA REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTS
and November 26th in Indianapolis, Indiana. Each focus group was approximately two hoursKRC RESEARCHAASL/ALA Report 0Í Findings2in length, consisted oKRC RESEARCHAMERICAN ASSOCIATION OF SCHOOL LIBRARIANSa division ofTHE AMERICAN LIBRARY ASSOCIATIONA REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTSer, race and ethnicity.Student Focus GroupsAdditionally, a total of two focus groups were conducted among middle and high school students, rhe two evenings of focus groups were held on November 21st in Phoenix. Arizona (high school students) and November 26th in Indianapolis. Indiana (middle school A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTSstudents). Each foe US group was approximately two hours in length, consisted of 8 to 10 participants, and was facilitated by a professional moderatorA REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTS
. Tn addition, each group included a mix of public and private schools students, gender, race and ethnicity.Qualitative MethodologyIn opinion researchKRC RESEARCHAMERICAN ASSOCIATION OF SCHOOL LIBRARIANSa division ofTHE AMERICAN LIBRARY ASSOCIATIONA REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTS research allows us to explore key audiences’ thoughts and concents in their own words; determine the intensity of their attitudes; and discover the sources of their ideas and opinions.Because of the limited number of respondents and the restrictions of recruiting, this research must be considered i A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTSn a qualitative frame of reference. This study cannot be considered reliable or valid in the statistical sense. Ihis type of research is intended to pA REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTS
rovide knowledge, awareness, attitudes, and opinions about issues and concerns and to inform message development.KRC RESEARCHAASL/ALA Report of FindinKRC RESEARCHAMERICAN ASSOCIATION OF SCHOOL LIBRARIANSa division ofTHE AMERICAN LIBRARY ASSOCIATIONA REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTSs, and teachers/principals. However, nearly all of the participants acknowledge that school libraries are important and have value to their school and to them personally. A REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12 PARENTS, TEACHERS, AND PRINCIPALS, AS WELL AS MIDDLE AND HIGH SCHOOL STUDENTSKRC RESEARCHAMERICAN ASSOCIATION OF SCHOOL LIBRARIANSa division ofTHE AMERICAN LIBRARY ASSOCIATIONA REPORT OF FINDINGS FROM SIX FOCUS GROUPS WITH K-12Gọi ngay
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