Change management during CRM implementation the case of GSK vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Change management during CRM implementation the case of GSK vietnam
Change management during CRM implementation the case of GSK vietnam
___________UEH ___________ uw/tMHrOi tCOftOMlCfƯNIVERSI1Y75T ÌCITY International School of BusinessCHI MINHNguyen Thi Phuong ThaoCHANGE MANAGEMENT DUR Change management during CRM implementation the case of GSK vietnamRINGCRM IMPLEMENTATION THECASE OF GSK VIETNAMMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2020UEH---------- uwzl«!lỉ< 0« ecọnoMici •.X «»**(-■UNIVERSIIYT5F •'lntgg-.jiion» ^chool of Buúne»CHI MINHInternational School of BusinessNguyen Thi Phuong ThaoCHANGE MANAGEMENT DURINGCRM IMPLEMENTA Change management during CRM implementation the case of GSK vietnamTION THECASE OF GSK VIETNAMMASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: DR. PHAN THI MINH THUHo Chi Minh City - Year 2020EXECUTIVE SUMMARYNowadays, weChange management during CRM implementation the case of GSK vietnam
live in (he heavily tech-focused world where technology plays as an important role in developing and growing business. As such, pharmaceutical indust___________UEH ___________ uw/tMHrOi tCOftOMlCfƯNIVERSI1Y75T ÌCITY International School of BusinessCHI MINHNguyen Thi Phuong ThaoCHANGE MANAGEMENT DUR Change management during CRM implementation the case of GSK vietnamzation focus on personal selling through visits of MR. Free samples, brochures, brand reminder, gift, event travel,...are offered to HCPs as well. The reporting and tracking for these activities are carried out manually and un-systemized. However, nowadays, pharmaceutical industry has many SOPs to e Change management during CRM implementation the case of GSK vietnamnsure that marketing activities do not too impact HCP’S recommendation and prescription. By accessing technology, focusing on CRM on this case, pharmaChange management during CRM implementation the case of GSK vietnam
ceutical companies pay attention to both comply SOPs related to customer relationship and increase these relationship, comprehend customer's insight t___________UEH ___________ uw/tMHrOi tCOftOMlCfƯNIVERSI1Y75T ÌCITY International School of BusinessCHI MINHNguyen Thi Phuong ThaoCHANGE MANAGEMENT DUR Change management during CRM implementation the case of GSK vietnamntation. Besides, through CRM support, MRs can deliver effective presentations and communications via visual aids. Realizing the potential benefits of CRM implementation in pharmaceutical industry, GSK first launched Veeva - a CRM application in 2018. However, on audit report in Sep 2019, auditors h Change management during CRM implementation the case of GSK vietnamas findings that there has been the high gap between KPIs and actual on Veeva system. Thus, the thesis lend to explore potential problems in order thaChange management during CRM implementation the case of GSK vietnam
t author can understand and find out causes for underperformance of Veeva report. Through in-depth interview and theory-informed, the crucial problem ___________UEH ___________ uw/tMHrOi tCOftOMlCfƯNIVERSI1Y75T ÌCITY International School of BusinessCHI MINHNguyen Thi Phuong ThaoCHANGE MANAGEMENT DUR Change management during CRM implementation the case of GSK vietnamn and deeply impacted to performance on Veeva system, employee’s resistance increase and financial investment effect toward Veeva’s investment.Based on research findings, the potential causes have been revealed, including insufficient training and education, lack of top and middle management support Change management during CRM implementation the case of GSK vietnam, insufficiency technical support and resistance to change. In a further investigation, root causes of this situation are identified as employee’s resChange management during CRM implementation the case of GSK vietnam
istance. Alternative solutions are also made with regards to improve performance on Veeva system. This thesis also will help to take further steps tow___________UEH ___________ uw/tMHrOi tCOftOMlCfƯNIVERSI1Y75T ÌCITY International School of BusinessCHI MINHNguyen Thi Phuong ThaoCHANGE MANAGEMENT DUR Change management during CRM implementation the case of GSK vietnamtude to my supervisor - Dr. Phan Thi Minh Thu for her expert advice, encouragement and motivation weekly throughout thesis process. This thesis wouldn't have been implemented without her guidance and support.Secondly, to my committee member. I'm sincerely grateful to Dr. Ly Thi Minh Chau and Dr. Doa Change management during CRM implementation the case of GSK vietnamn Anh Tuan who gave suggestion during proposal in order that I can improve my thesis Thirdly, a thank you to colleagues of GSK and DKSH, they gave meChange management during CRM implementation the case of GSK vietnam
insights and data to complete the thesis.Finally. I would like to send thankfulness to my family who encourage and motivate me to complete my Master p___________UEH ___________ uw/tMHrOi tCOftOMlCfƯNIVERSI1Y75T ÌCITY International School of BusinessCHI MINHNguyen Thi Phuong ThaoCHANGE MANAGEMENT DUR___________UEH ___________ uw/tMHrOi tCOftOMlCfƯNIVERSI1Y75T ÌCITY International School of BusinessCHI MINHNguyen Thi Phuong ThaoCHANGE MANAGEMENT DURGọi ngay
Chat zalo
Facebook