Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)
Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)
Griggs)GRIGGS UNIVERSITUNIVERSITY^/GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMBUILDING BUSINESS STRATEGY FOR SON KIM HA TINH TOURISM AND Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)D MINERAL WATER JOINT STOCK COMPANY FROM 2011 TO 2015Group: 10- Class: GeMBA01.V021.Võ Văn Hiệp2.Nguyễn Xuân Hải3.Phan Thanh Hải4.Nguyễn Mau Lương Member-Leader-Member-Memberf A Building Business Strategy for Son Kim Ha Tlnh Tourslm and Mineral WitterGriggs/uNivFRsirvJxJoint Stock Company from 2011 Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)to 2015HA NOI, 2010PREFACE1.The necessity for researchSoft drinks business and bottled water industry in Vietnam has undergone a process of formationLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)
and development from the late nineteenth century to the present. The beverage industry is important, associated with the increasing demands of societyGriggs)GRIGGS UNIVERSITUNIVERSITY^/GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMBUILDING BUSINESS STRATEGY FOR SON KIM HA TINH TOURISM AND Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)r accounted for 12.66% of beverage industry production value and 2.69% of export value of the whole industry'. The sector contributed 2.3% to the government budget, attracted over 14 thousand employees. Soft drink bottling industry' has 1,013 enterprises with production capacity of 2,129 million lit Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)ers per year. Especially from 2007 to now, the industry maintains high growth speed, averaging over 14% per year f1].According to general assessment,Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)
the recent market shows a clear shift in the bottled water industry. While carbonated soft drinks fell by 5% market share, the industry is derived froGriggs)GRIGGS UNIVERSITUNIVERSITY^/GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMBUILDING BUSINESS STRATEGY FOR SON KIM HA TINH TOURISM AND Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)ues. Instead of "fully eat", today's consumers are towards "fine dining, food safety” so health criteria placed on top of the food choices. Therefore, consumers are now more aware of this convenient drink.The contribution of the soft drink business and bottling industry' to production and added valu Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)e is increasing. However, the current stage of development of the soft drink and bottling industry' in Vietnam reveals problems, such as generally lowLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)
product quality, lack of competition, and inadequate development plans. Besides,1 Nguyen. Q. (2010. June 3). Soft drinks business. Saigon Business . Griggs)GRIGGS UNIVERSITUNIVERSITY^/GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMBUILDING BUSINESS STRATEGY FOR SON KIM HA TINH TOURISM AND Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)11 to 2015there are still many small-scale beverages companies, patchwork investment, lack of uniformity at many locals , resulting in no guarantee of quality, food hygiene and safety, state counterfeiting, unauthorized copying also cause damages to many businesses and consumers.During the integrati Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)on process, the pressures that beverage business and bottling industry face are very large. Under WTO commitments, the support from the State sector wLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)
ill be reduced. Protection policy with abolished quotas, tariffs will be reduced according to the schedule to make the beverage products from the overGriggs)GRIGGS UNIVERSITUNIVERSITY^/GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMBUILDING BUSINESS STRATEGY FOR SON KIM HA TINH TOURISM AND Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)he major consumption market of beverage business and bottling industry' in Vietnam. Not only having trouble in the "home market", the products when exported to other countries might also be impeded by trade barriers such as regulations on technical standards, quality, food hygiene and safety. These Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)criteria is now rigorously-required while product quality' by domestic manufactures is low, which leads to the difficulties in consumption. It is saidLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)
that the integration is open to a large market for the industry, but to penetrate into these markets is not easy, especially in the market with high Griggs)GRIGGS UNIVERSITUNIVERSITY^/GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMBUILDING BUSINESS STRATEGY FOR SON KIM HA TINH TOURISM AND Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)singly interested. The serious competition within the industry' affects to the competition of mineral water’s bottlers. For each business enterprise fast and sustainable development in the market requires every business must have a business strategy in the right direction.Son Kim Ha Tinh Tourism and Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141) Mineral Water Joint Stock Company (SOKIMIWACO) is an enterprise producing natural mineral water with a capacity of 5,000,000 liters per year, is a buLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)
siness and bottling company of mineral water have a relatively large capacity in the areas of central provinces. However, in recentGlobal Axlviiixed uGriggs)GRIGGS UNIVERSITUNIVERSITY^/GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMBUILDING BUSINESS STRATEGY FOR SON KIM HA TINH TOURISM AND Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (141)tivities may not actually realize its full performance advantage of the business with precious natural resources.Griggs)GRIGGS UNIVERSITUNIVERSITY^/GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMBUILDING BUSINESS STRATEGY FOR SON KIM HA TINH TOURISM ANDGọi ngay
Chat zalo
Facebook