Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a company
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a company
Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a company
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Tuan AnhCENTRAL PROBLEM OF LOW SALES IN CORPORATE RESELLER CHANNEL AT DOU Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a companyUBLE A COMPANYMASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: Assoc. Prof. TRAN HA MINH QI ANHo Chi Minh City - Year 2020CONTENTS1PROBLEM C ONTEXT.................................................31.1.INTRODUCTION..................................................31.2.COMPANY OVERVIEW.................... Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a company..........................31.3.NEW PRODUCTS AND ITS DISTRIBUTION CHANNELS....................42SYMPTOM................................................Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a company
..........63INITIAL CAUSE EFFECT MAP.........................................94POSSIBLE PROBLEMS................................................94.1.CUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Tuan AnhCENTRAL PROBLEM OF LOW SALES IN CORPORATE RESELLER CHANNEL AT DOU Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a companyppropriate product for Corporate Reseller's Consumers.....125MAIN PROBLEM VALIDATION.........................................136POTENTAIL CAUSES................................................156.1.Low brand recognition of Double A Smart Stapler Product......166.2.Low brand recall of Double A Smart Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a companyStapler Product...........167MAIN CAUSE VALIDATION...........................................178ALTERNATATIVE SOLUTIONS...............................Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a company
..........188.1.Problem-related inputs.......................................188.1.1.The model of the present system..........................188.1.2.UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Tuan AnhCENTRAL PROBLEM OF LOW SALES IN CORPORATE RESELLER CHANNEL AT DOU Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a company.........................................2110ACTION PLAN IN ORGANIZATION..................................2711CONCLUSION...................................................29REFERENCES..........................................................30APPENDIX - IN-DEPTH INTERVIEW............................ Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a company...........3321PROBLEM CONTEXT1.1.INTRODUCTIONrhe basic feature of the market economy is competition. Companies have continuously launched their new pLuận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a company
roducts and services considered to be profitable, f urther, the development of new produels helps companies survive in the lough competitive environmeUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Tuan AnhCENTRAL PROBLEM OF LOW SALES IN CORPORATE RESELLER CHANNEL AT DOU Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a companyproducts as their competitive advantages. However, all new products may carry risks affecting lhe companies.This assignment mentions the problem of developing new products in copy paper Company, named “Double A". Through data collection and information, the real problem of the company is recognized. Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a company In addition, basing on the most important cause leading to the real problem, all relevant solutions are suggested to help the company improve Its perLuận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a company
formance in the involved market.1.2.COMPANY OVERVIEWDouble A(1991> Public Company Limited (and subsidiaries) is a leading manufacturer and distributorUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Tuan AnhCENTRAL PROBLEM OF LOW SALES IN CORPORATE RESELLER CHANNEL AT DOU Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a companylp for 580.000 Ions. 3 paper mills with 600.000 tons capacity per annum.In the year of 2000. Double A w as introduced as a premium brand of copy paper and internationally recognized as the leading provider. In 2002. I he Company set up Double A Paper and Stationery Company Limited to manage and dist Luận văn thạc sĩ UEH central problem of low sales in corporate reseller channel at double a companyribute stationeries for domestic customers. Also, its products have been extended to innovative stationery products. It hasUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Tuan AnhCENTRAL PROBLEM OF LOW SALES IN CORPORATE RESELLER CHANNEL AT DOUUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Tuan AnhCENTRAL PROBLEM OF LOW SALES IN CORPORATE RESELLER CHANNEL AT DOUGọi ngay
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