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Luận văn thạc sĩ UEH the valuation of customer satisfaction and service quality in online purchasing in cambodia

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Luận văn thạc sĩ UEH the valuation of customer satisfaction and service quality in online purchasing in cambodia

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOC H1M1NH C ITYCHENG BUNKRYTHE EVALUATION OF CUSTOMERSATISFACTION AND SERVICE QUALITY INONL

Luận văn thạc sĩ UEH the valuation of customer satisfaction and service quality in online purchasing in cambodiaLINE PURCHASING IN CAMBODIAMASTER OF BUSINESS ADMINISTRATION THESISIĨO Chi Minh City -2011MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO

CHIMINH CITYCHENG BUNKRYTHE EVALUATION OF CUSTOMER SATISFACTION AND SERVICE QUALITY IN ONLINE PURCHASING IN CAMBODIAMajor: Business AdministrationMajo Luận văn thạc sĩ UEH the valuation of customer satisfaction and service quality in online purchasing in cambodia

r Code: 60.34.05MASTER OF BUSINESS ADMINISTRATION THESISSupervisor: Dr. TRAN HA MINH QUANHo Chi Minh City - 201111ifAbstractThe findings of Illis rese

Luận văn thạc sĩ UEH the valuation of customer satisfaction and service quality in online purchasing in cambodia

arch are mostly useful to those (managers, web designers, etc.) who intend to penetrate the Cambodian market with least cost, time and energy. The res

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOC H1M1NH C ITYCHENG BUNKRYTHE EVALUATION OF CUSTOMERSATISFACTION AND SERVICE QUALITY INONL

Luận văn thạc sĩ UEH the valuation of customer satisfaction and service quality in online purchasing in cambodiaeen noticed in the internet- based senices in the pure Internet businesses as well as the traditional enterprises, which are developing their online s

ervices. One of the key challenges of online businesses is how they manage senice quality, which holds a significant importance to customer satisfacti Luận văn thạc sĩ UEH the valuation of customer satisfaction and service quality in online purchasing in cambodia

on. Tn addition of success stories, we should be aware of problems; in year 2000 nearly 900 US online firms were shut down. 31% of them were online re

Luận văn thạc sĩ UEH the valuation of customer satisfaction and service quality in online purchasing in cambodia

tailers (Minjoon -Tun. 2004).The purpose of this research is to rank the quality factors perceived to be most important in relation to the use of onli

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOC H1M1NH C ITYCHENG BUNKRYTHE EVALUATION OF CUSTOMERSATISFACTION AND SERVICE QUALITY INONL

Luận văn thạc sĩ UEH the valuation of customer satisfaction and service quality in online purchasing in cambodiamentsFirst of all I would like to express my sincere gratitude to my supervisors, Dr.Tran Ha Minh Quanat University of Economics Ho Chi Minh city, Vie

tnam, for his intelligent guidance and helpful advice during the whole process, and Mr. Dang HuuPhucat University of Economics Ho Chi Minh city, Vietn Luận văn thạc sĩ UEH the valuation of customer satisfaction and service quality in online purchasing in cambodia

am, for iris very helpful supports on processing data.T would like to thank all the participants who contributed to my work, not just for then respons

Luận văn thạc sĩ UEH the valuation of customer satisfaction and service quality in online purchasing in cambodia

es, but also for the good suggestions they made and theừ kind help.Special thanks to my family and friends for their consideration andsupport during a

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOC H1M1NH C ITYCHENG BUNKRYTHE EVALUATION OF CUSTOMERSATISFACTION AND SERVICE QUALITY INONL

Luận văn thạc sĩ UEH the valuation of customer satisfaction and service quality in online purchasing in cambodia................................11.1.1E-commerce..................................................11.1.2Online Retailing..............................

..............21.1.3E-commerce in Cambodia......................................21.2Problem Discussion.............................................31. Luận văn thạc sĩ UEH the valuation of customer satisfaction and service quality in online purchasing in cambodia

3Research Question..............................................51.4Demarcation....................................................51.5Disposition of

Luận văn thạc sĩ UEH the valuation of customer satisfaction and service quality in online purchasing in cambodia

the thesis......................................5CHAPTER 2: LITERATURE REVIEW........................................6

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOC H1M1NH C ITYCHENG BUNKRYTHE EVALUATION OF CUSTOMERSATISFACTION AND SERVICE QUALITY INONL

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOC H1M1NH C ITYCHENG BUNKRYTHE EVALUATION OF CUSTOMERSATISFACTION AND SERVICE QUALITY INONL

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