LV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTN
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: LV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTN
LV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTN
https: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN AFACEBOO LV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTNOK BRAND COMMUNITY:A study of Airline consumers in VietnamID: 22130038MASTER OF BUSINESS (Honors)SUPERVISOR: DR. NGUYEN THI MAI TRANGHo Chi Minh City, Year 2016AcknowledgementFirstly, I would like co express my gratefulness to my supervisor Dr. Nguyen Thi Mai Trang for her professional guidance, int LV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTNensive support, valuable suggestions, instructions and encouragement during the time of doing my research.Iwould like to express my deepest gratitudeLV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTN
to 1SB Professors Committee for their valuable time as the members of the proposal examination committee. Their comments and meaningful suggestions wehttps: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN AFACEBOO LV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTNiversity of Economics Ho Chi Minh City for their teaching and guidance during my master course.iAbstractCustomer engagement Is a group of factors that can affect the customer satisfaction, loyally. The advent of Web 2.0 and in particular the social network media in recent years have led to an explos LV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTNion of interest in customer engagement. Attracted by a great amount of users, companies have created brand communities in social networks. With the abLV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTN
ilities to creating the interaction among individuals and linns in brand communities, social media can use to belter serve customer and satisfy the nehttps: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN AFACEBOO LV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTN rare. This research aims to fill this gap by testing these hypotheses in airline industry and raising recommendations for its applications in practice.Key words Customer engagement, brand community', facebook, customer loyalty', customer satisfaction.iiCONTENTSAcknowledgement....................... LV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTN................................iList of Figures......................................................viList of Tables................................LV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTN
......................vii_, Introduction..................................................1Chapter 1.J JResearch background...........................https: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN AFACEBOO LV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTN....61Research scope..................................................7J 5Structure of the research.......................................7, Literature review............................................9Chapter 1.2JBrand Community (BC)............................................92(Online brand commu LV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTNnity (OCB),,,.,„102JCustomer engagement............................................102 1Customer engagement in brand community........................LV lưu NGOC sơn 16126318 LV THIẾT kế MẠNG LAN CTY PANDORIA á ĐÔNG LVTN
.12https: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN AFACEBOOhttps: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN AFACEBOOGọi ngay
Chat zalo
Facebook