LV nguyễn thị phương thúy
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: LV nguyễn thị phương thúy
LV nguyễn thị phương thúy
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi IhyenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A ST LV nguyễn thị phương thúyTUDY OF APARTMENT LEASING SERVICE IN HCMCMASTER OF BUSINESS (Honors)Ho Chi Minh City - Year 2016UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi TUyenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A STUDY OF APARTMENT LEASING SERVICE IN HCMCID: 22140062MA LV nguyễn thị phương thúySTER OF BUSINESS (Honors)SUPERVISOR: Dr. PHAM NGOCTHUY3Acknowledgement1 would like to express my deepest gratitude to ISB’s committee members, to my sLV nguyễn thị phương thúy
upervisor, Dr. Pham Ngoc 1 buy who have been supportive every step of this research. Dr. Pham Ngoc Ihuy helped me pursue the route and the topics of mUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi IhyenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A ST LV nguyễn thị phương thúyhowed tremendous understanding when 1 couldn’t break through. Iler knowledge and experience helped me set the course and made it possible for me to continue my research.I also would like to send many thanks to my family who motivate me a lot during research period, to my clients, my friends and coll LV nguyễn thị phương thúyeagues who participated in the interview and survey for this research. They also gave me useful thoughts and comments on my research. Their contributiLV nguyễn thị phương thúy
ons make my research possible.AbstractThis study examines the relationship between every aspect of senicescape, service experience evaluation, and cusUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi IhyenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A ST LV nguyễn thị phương thúyboth the substantive and communicative aspects of the servicescape reliably predicted customers’ evaluations. This research also found that a more favorable service experience evaluation positively related to behavioral intentions. Theoretical contributions of this research are elucidated. Moreover, LV nguyễn thị phương thúy managerial implications related to servicescape design, promotion strategies and service experience enhancement are discussed.KeywordsServicescape, sLV nguyễn thị phương thúy
ubstantive staging of servicescape, communicative staging of servicescape, customer behavioral intentions, leasing service, sendee experienceevaluatioUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi IhyenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A ST LV nguyễn thị phương thúy........62Literature review...................................................92.1.Apartment Leasing Service in condominiums..........................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi IhyenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A STGọi ngay
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