Nielsen SEA cross platform report 2014 VN

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Nội dung chi tiết: Nielsen SEA cross platform report 2014 VN

Nielsen SEA cross platform report 2014 VN

MEET THEniclsenAN UNCOMMON SENSE OF THE CONSUMER1"IN VIETNAM2014THE CROSS-PLATFORM SERIES 2014 I VIETNAMMEDIA JOURNEY OF THE FUTURE »-----------------

Nielsen SEA cross platform report 2014 VN--•RIGHTRIGHTRIGHTTIME PLACE SCREENnTABLE OF CONTENTSEXECUTIVE SUMMARY: VIETNAM ................................................. 3BACKGROUND AND INTR

ODUCTION................................................. 6THE DIGITAL LANDSCAPE: ADOPTION, AUDIENCE PROFILE AND CONNECTED DEVICE OWNERSHIP........... Nielsen SEA cross platform report 2014 VN

.................. 9CROSS-MEDIA CONSUMPTION PATTERNS........................................... 22VIDEO CONTENT CONSUMPTION...........................

Nielsen SEA cross platform report 2014 VN

....................... 28Online video consumption ................................................ 29Video on demand (VOD): TV and movie consumption.

MEET THEniclsenAN UNCOMMON SENSE OF THE CONSUMER1"IN VIETNAM2014THE CROSS-PLATFORM SERIES 2014 I VIETNAMMEDIA JOURNEY OF THE FUTURE »-----------------

Nielsen SEA cross platform report 2014 VN............................... 61APPENDICES: DETAILED DEMOGRAPHIC TABLES.................................... 66THE CROSS PLATFORM SERIES 2014 I VIETN

AMMEET THE NEW MEDIA CONSUMERMORE CONNECTEDMORE DEVICESVIETNAMESEARE CONNECTEDHOURS A WEEKTOP 4DEVICES AREINTERNET ACCESS VIA SMARTPHONES HASSMART TVQ Nielsen SEA cross platform report 2014 VN

UADRUPLED f ■IN 3 YEARS

MEET THEniclsenAN UNCOMMON SENSE OF THE CONSUMER1"IN VIETNAM2014THE CROSS-PLATFORM SERIES 2014 I VIETNAMMEDIA JOURNEY OF THE FUTURE »-----------------