SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES A STUDY OF CALIFORNIA’S CITIES

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SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES A STUDY OF CALIFORNIA’S CITIES

SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES:A STUDY OF CALIFORNIA'S CITIESA ThesisPresented to the faculty of the Department of Public Policy and Admini

SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES A STUDY OF CALIFORNIA’S CITIESistrationCalifornia State University, SacramentoSubmitted in partial satisfaction of the requirements for the degree ofMASTER OF PUBLIC POLICY AND ADM

INISTRATIONbyChristopher Gerard ZimmerSPRING 2012SOCIAL MEDIA USE IN ĩ OCAĨ PUBLIC AGENCIES:A STUDY OF CALIFORNIA’S CITIESA ThesisbyChristopher Gerard SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES A STUDY OF CALIFORNIA’S CITIES

ZimmerApproved by:_______________________________________, Committee ChairMary K. Kirlin, D.P.A.____________________________________, Second Reader E

SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES A STUDY OF CALIFORNIA’S CITIES

dward I.. Ease her, Jr., Ph.D.DateiiiStudent: Christopher Gerard. ZimmerI certify that this student has met the requirements for format contained in t

SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES:A STUDY OF CALIFORNIA'S CITIESA ThesisPresented to the faculty of the Department of Public Policy and Admini

SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES A STUDY OF CALIFORNIA’S CITIES___________, Department Chair____Robert w. Wassmer. Ph.D.DateDepartment of Public Policy and Administrationivhttps://khothuvien.cori!Abstract ofSOCIAL

MEDIA USE IN LOCAL PUBLIC AGENCIES:A STUDY OF CALIFORNIA’S CITIESbyChristopher Gerard ZimmerLittle is known about the extent to which public agencies SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES A STUDY OF CALIFORNIA’S CITIES

are using social media to connect with their constituents or how these agencies are using social media as a communication and public engagement tool.

SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES A STUDY OF CALIFORNIA’S CITIES

Limited information on social media use exists for government agencies at the federal and state level, but almost none is available for local agencie

SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES:A STUDY OF CALIFORNIA'S CITIESA ThesisPresented to the faculty of the Department of Public Policy and Admini

SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES A STUDY OF CALIFORNIA’S CITIESncies are using it. how California city governments are managing their social media tools, and what problems or barriers city governments are encounte

ring as they use. or choose not to use. social media.Data for this thesis comes from a self-developed and self-administered survey sent to cityofficia SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES A STUDY OF CALIFORNIA’S CITIES

ls throughout California in February 2012 and additional data I collected about the cities that responded to the survey. The survey consisted of twent

SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES A STUDY OF CALIFORNIA’S CITIES

y-five questions regarding social media use. management of the city’s social media tools, and the problems and barriers California cities face in the

SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES:A STUDY OF CALIFORNIA'S CITIESA ThesisPresented to the faculty of the Department of Public Policy and Admini

SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES A STUDY OF CALIFORNIA’S CITIESo the survey.My research found five major themes regarding responding California cities’ use of social media: most cities are using social media and d

oing so fairly regularly: cities are generally more interested in information-sharing through social media than constituent engagement: cities have SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES A STUDY OF CALIFORNIA’S CITIES

SOCIAL MEDIA USE IN LOCAL PUBLIC AGENCIES:A STUDY OF CALIFORNIA'S CITIESA ThesisPresented to the faculty of the Department of Public Policy and Admini