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Thai Rural Entrepreneurship_scanned parts (15)

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Thai Rural Entrepreneurship_scanned parts (15)

‘When an initiative promises more than it delivers: a multi-actor perspective of rural entrepreneurship difficulties and failure in Thailand’ABSTRACTN

Thai Rural Entrepreneurship_scanned parts (15)National governments invest in initiatives aimed at encouraging rural entrepreneurship on the assumption that it contributes to competitiveness and em

ployment. Empirical findings about one such initiative in Thailand reveal the nature of entrepreneurship difficulties and the diverse expressions of e Thai Rural Entrepreneurship_scanned parts (15)

ntrepreneurship failure, not only in the sense of termination of activities and exit but also entrepreneurs’ inability to meet the objectives and aims

Thai Rural Entrepreneurship_scanned parts (15)

of the initiative. Significant attitudinal inadequacies such as risk aversion, passivity and over-reliance on the public sector complement entreprene

‘When an initiative promises more than it delivers: a multi-actor perspective of rural entrepreneurship difficulties and failure in Thailand’ABSTRACTN

Thai Rural Entrepreneurship_scanned parts (15)ies seeking to encourage rural entrepreneurship by failing to address the needs and capabilities of the involved entrepreneurs. The discussion also ex

tends current research, first, by studying rural entrepreneurship within an institutional framework in an emerging market context; second, by conceptu Thai Rural Entrepreneurship_scanned parts (15)

alising rural entrepreneurship failure and attitudinal drivers of such failure; third, by documenting and analysing the nature, sources and consequenc

Thai Rural Entrepreneurship_scanned parts (15)

es of the distinct constructs of ‘rural entrepreneurship difficulties’ and ‘rural entrepreneurship failure’; and finally, by presenting a revised theo

‘When an initiative promises more than it delivers: a multi-actor perspective of rural entrepreneurship difficulties and failure in Thailand’ABSTRACTN

Thai Rural Entrepreneurship_scanned parts (15)reneurship difficulties; entrepreneurship failure; government policy; resources; risk-aversionINTRODUCTIONEntrepreneurship is commonly assumed to cont

ribute to economic development (Bollingtoft and Ulhoi 2005). However, less is known about entrepreneurship in emerging markets and especially rural en Thai Rural Entrepreneurship_scanned parts (15)

trepreneurship in such contexts, including policy initiatives seeking to assist rural entrepreneurs, the nature, characteristics and outcomes of such

Thai Rural Entrepreneurship_scanned parts (15)

initiatives, associated entrepreneurship difficulties and failure, and implications for regional development and governmental policy (McElwee 2006; Th

‘When an initiative promises more than it delivers: a multi-actor perspective of rural entrepreneurship difficulties and failure in Thailand’ABSTRACTN

Thai Rural Entrepreneurship_scanned parts (15)e of these matters (de Wolf el al. 2007), the importance of rural locations, the contribution of rural entrepreneurship to competitiveness (Grande et

al. 2011), and the idiosyncratic traits of rural contexts, making general entrepreneurship theories potentially less applicable to the analysis of suc Thai Rural Entrepreneurship_scanned parts (15)

h matters (Colombo and Grilli 2010; Shucksmith and Ronningen 2011; Winterton and Warburton 2012).In an attempt to contribute towards an understanding

Thai Rural Entrepreneurship_scanned parts (15)

of the above issues, this manuscript researches a rural entrepreneurship initiative and associated difficulties and failure in an emerging market cont

‘When an initiative promises more than it delivers: a multi-actor perspective of rural entrepreneurship difficulties and failure in Thailand’ABSTRACTN

Thai Rural Entrepreneurship_scanned parts (15)(Tongboonrawd and Sukpradit 2007; Sukasame et al. 2008; Thoumrungroje 2010). OTOP is an acronym for ‘One Tambon One Product’, Tambon being a local adm

inistrative unit in Thailand (Kurokawa et al. 2010). The OTOP initiative is based on the policy assumption that rural entrepreneurship, regional and l Thai Rural Entrepreneurship_scanned parts (15)

ocal development can be triggered by producing and marketing a single product2https://khothuvien.cori!within each Tambon. Although national government

Thai Rural Entrepreneurship_scanned parts (15)

s have invested considerably in such programmes, one finds preconceptions about, rather than empirical evidence on. these initiatives in academic rese

‘When an initiative promises more than it delivers: a multi-actor perspective of rural entrepreneurship difficulties and failure in Thailand’ABSTRACTN

Thai Rural Entrepreneurship_scanned parts (15)merging market context;-RO2: to link the above to factors enabling or inhibiting rural entrepreneurship, with special reference to rural entrepreneurs

hip difficulties and failure.In this manner, the research seeks to respond to recent calls for the need to empirically analyse and theorise entreprene Thai Rural Entrepreneurship_scanned parts (15)

urship in emerging market locations (Bruton et al. 2008) and to expand theory on entrepreneurial difficulties and failure - a research domain which is

Thai Rural Entrepreneurship_scanned parts (15)

scarce and requires exploration (Dimov and Shepherd 2005).•Entrepreneurship’ is defined as developing new ventures outside existing organisations, in

‘When an initiative promises more than it delivers: a multi-actor perspective of rural entrepreneurship difficulties and failure in Thailand’ABSTRACTN

Thai Rural Entrepreneurship_scanned parts (15)ncial terms, as business development and growth (Colombo and Grilli 2010). References to ‘failure’ emphasise ‘exit from entrepreneurship' and insolven

cy or the cessation of operations (McKenzie 2008; Plehn-Dujowich 2010). Ihough there is no universally preferred definition of ‘rural’/Turality’ in ex Thai Rural Entrepreneurship_scanned parts (15)

tant literature, the terms are used here to denote non-urbdn, non-metropolilan, less densely-populated areas which share certain qualitative traits in

Thai Rural Entrepreneurship_scanned parts (15)

terms of physical remoteness, (lack of) access, cognitive and cultural distance, and general isolation (Sherval 2009).3https://khothuvien.cori!The di

‘When an initiative promises more than it delivers: a multi-actor perspective of rural entrepreneurship difficulties and failure in Thailand’ABSTRACTN

Thai Rural Entrepreneurship_scanned parts (15)s identified in extant scholarship inform the empirical research documented in subsequent sections. Rural entrepreneurship in emerging market contexts

is next theorised within a framework of rural entrepreneurial difficulties, failure, and associations with policy inadequacies, seeking to expand a g Thai Rural Entrepreneurship_scanned parts (15)

rowing scholarly agenda.BACKGROUNDAlthough authorities introduce initiatives to support rural entrepreneurship in an attempt to address disadvantages

Thai Rural Entrepreneurship_scanned parts (15)

in such locations (North and Smallbone 2006; Lafuente et al. 2007), less is known about rural entrepreneurship (GtllUinser et al. 2010) as well as the

‘When an initiative promises more than it delivers: a multi-actor perspective of rural entrepreneurship difficulties and failure in Thailand’ABSTRACTN

Thai Rural Entrepreneurship_scanned parts (15)nalysts contributed to knowledge of rural entrepreneurship, rural community, as well as rural entrepreneurship and development policy. Flora and Flora

(1993) identified skill shortages in rural community building and related challenges encompassing the lack of expertise. Contemporaneous was Westhead Thai Rural Entrepreneurship_scanned parts (15)

and Wright’s (1999) emphasis on the importance of serial - what they termed ‘habitual’ - entrepreneurs in setting up ventures enhancing economic pros

Thai Rural Entrepreneurship_scanned parts (15)

pects of rural communities. Policy makers were advised to involve such entrepreneurs in decision-making.Relevant to this exploration is extant literat

‘When an initiative promises more than it delivers: a multi-actor perspective of rural entrepreneurship difficulties and failure in Thailand’ABSTRACTN

Thai Rural Entrepreneurship_scanned parts (15)ce of resources and competencies (Jack and Anderson 2002; Courtney et al. 2008: Grande et al. 2011). while analyses seeking to uncover the obverse, in

cluding entrepreneurship difficulties and failure, are rarer (Dimov and Shepherd 2005; Cardon et al. 2009: Samuels et al. 2008). Select few studies at Thai Rural Entrepreneurship_scanned parts (15)

tribute difficulties to resource and competency inadequacies (McElwee and Robson 2005; McElwee 2006), and scholars continue to equate entrepreneurship

Thai Rural Entrepreneurship_scanned parts (15)

failure with ‘exits’ only, an exception being McKenzie’s (2008) alternative conception. A sole study by Driga et al. (2009) links policy initiatives

‘When an initiative promises more than it delivers: a multi-actor perspective of rural entrepreneurship difficulties and failure in Thailand’ABSTRACTN

Thai Rural Entrepreneurship_scanned parts (15)l locations, rural entrepreneurship policy initiatives in such contexts, and the assumptions underlying such initiatives is also limited, with publicl

y available research focused on Europe and North America (Kiss et al. 2012). A handful of exceptions include the early work by Tambunan on rural entre Thai Rural Entrepreneurship_scanned parts (15)

preneurship in Asia and forces impacting rural development (Tambunan 1995, 2000). Rural entrepreneurship in less developed and emerging markets tends

Thai Rural Entrepreneurship_scanned parts (15)

to be described as necessity-driven. It is usually seen as a sign of rural poverty rather than development opportunities (Islam 1987; Tambunan 1995).

‘When an initiative promises more than it delivers: a multi-actor perspective of rural entrepreneurship difficulties and failure in Thailand’ABSTRACTN

Thai Rural Entrepreneurship_scanned parts (15) and engaging in entrepreneurial activities to survive - drawing parallels to the ‘push’ literature on rural employment (White 1976).Although less is

known about entrepreneurship and entrepreneurship policy in emerging market contexts, such locations and initiatives are important and distinct enough Thai Rural Entrepreneurship_scanned parts (15)

to require separate investigation and theory development, with findings from developed economies not always5https://khothuvien.cori!applicable to dev

Thai Rural Entrepreneurship_scanned parts (15)

eloping and emerging locations (Peng 2000; Bruton et al. 2008). Specificities noted in extant research encompass dominant non-material motivations, co

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