The impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evide
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: The impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evide
The impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evide
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVu Dai DuongTHE IMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND PERCEI The impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evideIVED PRICE ON WILLINGNESS TO BUY LOCALHOUSEHOLD PRODUCTSEvidence from Ho Chi Minh City, VietnamID: 22140066MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. Nguyen Thi Nguyet QueAssoc. Prof. Tran Ha Minh QuanACKNOWLEDGEMENTFirst, I would like to express my gratitude and deepest appreciation to my two rese The impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evidearch supervisors, Dr. Nguyen Thi Nguyet Que and Assoc. Prof. Tran Ha Minh Quan for their professional guidance, valuable advice, continuous encouragemThe impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evide
ent, and motivated support that made this thesis possible.Second, I would like to extend deep senses of gratitude to al) lecturers who have taught andUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVu Dai DuongTHE IMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND PERCEI The impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evideird, I would like to thank all the participants as well as my colleagues, my friends who did contribute to this research.Personally, I wish to express my deep gratitude to my parents, my wife, my son and my younger sister for their spiritual support and encouragement during the time of study.Ho Chi The impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evideMinh City, June 30th, 2017Vu Dai Duongrhe impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local householThe impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evide
d products: Evidence from Ho chi Minh City, VietnamAbstractThis paper examines (he impact of consumer cthnoccntrism, consumer’s perceived price and coUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVu Dai DuongTHE IMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND PERCEI The impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evidee influence of consumer ethnocentrism on perceived price and perceived quality of Vietnamese customer. Structural equation modeling was used to test the impact, utilizing a sample of 302 consumers. The result indicates that willingness to buy local household products of Vietnamese customers is affec The impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evideted positively by consumer ethnocentrism, consumer’s perceived price and consumer’s perceived quality. In addition, consumer ethnocentrism has a positThe impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evide
ive relationship with consumer’s perceived price and consumer’s perceived quality. Furthermore, the result also shows that the impact of consumer ethnUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVu Dai DuongTHE IMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND PERCEI The impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evidein term of product categories, gender, age and income.Keywords:Consumer elhnocentrism, perceived price, perceived quality, willingness to buy, local household products.TABLE OF CONTENTSCHAPTER!. INTRODUCTION..........................................11.1.RESEARCH BACKGROUND........................... The impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evide...........11.2.PROBLEM STATEMENT AND RESEARCH OBJECTIVE.................11.3.BENIFIT OF RESEARCH......................................51.4.RESEARCH MThe impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evide
ETHOD AND STRUCTURE............................5CHAPTER 2. THEORETICAL BACKGROUND AND HYPOTHESES................72.1.THEORETICAL BACKGROUND:.........iUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVu Dai DuongTHE IMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND PERCEI The impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evide.3.Consumer Ethnocentrism Tendency Scale (CETSCALE)......92.1.4.Perceived Price......................................102.1.5.Perceived Quality....................................11 The impact of consumer ethnocentrism, perceived quality and perceived price on willingness to buy local household products evideUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVu Dai DuongTHE IMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND PERCEIGọi ngay
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