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The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC

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Tài liệu:           ✅  ĐÃ ĐƯỢC PHÊ DUYỆT
 













Nội dung chi tiết: The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC

The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInterndtiondl School of BusinessTran Ngoc TuanTHE IMPACT OF QUALITY OF WORK LIFE AND ORGANIZATIONAL COMMITMENT

The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMCT ON JOB PERFORMANCE OF EMPLOYEES IN THE VIETNAMESE BANKING SECTORMASTER OF BUSINESS (HONORS)Ho Chi Minh City Year 2017UNIVERSITY OF ECONOMICS HO CHI

MINH CITYInternational School of BusinessTran Ngoc TuanTHE IMPACT OF QUALITY OF WORK LIFE AND ORGANIZATIONAL COMMITMENT ON JOB PERFORMANCE OF EMPLOYEE The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC

S IN THE VIETNAMESE BANKING SECTORMASTER OF BUSINESS (HONORS)SUPERVISOR: Dr. TRAN PHUONG THAOHo Chi Minh City Year 2017ACKNOWLEDGEMENTFirstly, I would

The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC

like to express my gratefulness to my supervisor Dr. Tran Phuong Thaofor her professional guidance, intensive support, valuable suggestions, instruct

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInterndtiondl School of BusinessTran Ngoc TuanTHE IMPACT OF QUALITY OF WORK LIFE AND ORGANIZATIONAL COMMITMENT

The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMCCommittee for their valuable lime as their insightful comments and meaningful suggestions were contributed significantly for my completion of this res

earch.My sincere thanks also go to all of all of my lecturers at International Business School- University of Economics Ho Chi City for their leaching The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC

and guidance during my Master course.Last but not least, I would like to thanks my family, whom were always supporting me and encouraging me with the

The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC

ir best wishes.ABSTRACTThis study uses three components of quality of work life and three components of organizational commitment to investigate the i

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInterndtiondl School of BusinessTran Ngoc TuanTHE IMPACT OF QUALITY OF WORK LIFE AND ORGANIZATIONAL COMMITMENT

The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMCugh a survey on employees from banks in Ho Chi Minh City. A total of 259 questionnaires collected and analysed using including sample descriptive stat

istic, reliability analysis, exploratory factors analysis, CFA, and SEM.The findings of this research showed significant and positive effects of quali The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC

ty of work life and organizational commitment on job performance. Furthermore, the research found that there is a positive relationship between qualit

The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC

y of work life and organizational commitment.Key worcistquality of work life, organizational commitment, job performance, survival needs, belonging ne

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInterndtiondl School of BusinessTran Ngoc TuanTHE IMPACT OF QUALITY OF WORK LIFE AND ORGANIZATIONAL COMMITMENT

The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC.............................................................iiiLIST OF FIGURES,,,,,,,,,,,............,------------------------------- WMMAV.V.WAÌAWÌM

MMMMMMỈMMMM.WỈAVMA^ĨCHAPTER 1 : INTRODUCTION.................................................................................11.1Research background.. The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC

..........................................................................11.2Research Problems.......................................................

The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC

.......................21.3Research Objectives......■■■■■■...........................■■■■■■.■■■■■■■.■■...■■■■..■■...■■■■..41.4Scopes of the study.....

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInterndtiondl School of BusinessTran Ngoc TuanTHE IMPACT OF QUALITY OF WORK LIFE AND ORGANIZATIONAL COMMITMENT

The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC....................41.6s.unctnre_of the study....................................................................... 5CHAPTER 2 : LITERATURE REVIEW

AND HYPOTHESIS DEVELOPMENT.................................................72.1Theoretical foundations................................................ The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC

...■■■■■■■..■■■.»■■■■.■■■.»■■■■., 7

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInterndtiondl School of BusinessTran Ngoc TuanTHE IMPACT OF QUALITY OF WORK LIFE AND ORGANIZATIONAL COMMITMENT

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInterndtiondl School of BusinessTran Ngoc TuanTHE IMPACT OF QUALITY OF WORK LIFE AND ORGANIZATIONAL COMMITMENT

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