Concordia-University-Digital-Strategy-Environmental-Scan.pdf
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Concordia-University-Digital-Strategy-Environmental-Scan.pdf
Digital Strategy Environmental Scanfor the Concordia University Digital Strategy CommitteePrepared by Christine Madsen and Megan HurstAthenaeum2lwww.a Concordia-University-Digital-Strategy-Environmental-Scan.pdfa(hcnaeum?.1..coniJune 20181 Public VersionTechnology31Develop Technology for (and with) End-Users31Get the Basics Right: Support Process Improvements and Efficiencies 32 Balance Basics (Infrastructure) vs. Innovation (“Moon Shots")34Summary35Characteristics of "Failed” Digital Strategies35Neglect o Concordia-University-Digital-Strategy-Environmental-Scan.pdff the Primary Importance of People and Culture36Lack of Vision36Imbalance Between Infrastructure and Innovation37Lack of Commitment to the Marathon38SConcordia-University-Digital-Strategy-Environmental-Scan.pdf
talled Decisions and Momentum39Summary39Conclusion40Case Studies41California State University Channel Islands. Teaching and Learning Innovations 41 UnDigital Strategy Environmental Scanfor the Concordia University Digital Strategy CommitteePrepared by Christine Madsen and Megan HurstAthenaeum2lwww.a Concordia-University-Digital-Strategy-Environmental-Scan.pdfemental Case Studies (From other Sources)46Digital Strategies and Related Documentation48Tools and Resources50Acronyms51Bibliography (Reverse Chronological by Publication Date)52Bibliography (Alphabetical by Author Name)57Athenaeum? 1 Consulting for Concordia University, Cl June 20182Introduction: W Concordia-University-Digital-Strategy-Environmental-Scan.pdfhat is a Digital strategy? What is Not?A Strategy is defined as a "plan of action designed to achieve a long-term or overall aim" (Oxford DictionariesConcordia-University-Digital-Strategy-Environmental-Scan.pdf
, n.d.) and therefore requires an organization to have a vision for its long-term goals. Organizations do not operate in a vacuum, though, and a critiDigital Strategy Environmental Scanfor the Concordia University Digital Strategy CommitteePrepared by Christine Madsen and Megan HurstAthenaeum2lwww.a Concordia-University-Digital-Strategy-Environmental-Scan.pdfis particularly critical when creating a digital strategy. We define “digital strategy” as “a plan of action for the adoption of institutional processes and practices to transform the organization and culture to effectively and competitively function in an increasingly digital world.” I’or universit Concordia-University-Digital-Strategy-Environmental-Scan.pdfies, it is also important that a digital strategy has a strong student and user focus, increases the organization’s ability to take risks, and transceConcordia-University-Digital-Strategy-Environmental-Scan.pdf
nds departmental and discipline silos.Digital strategies are fairly unusual in universities, but that does not mean that universities do not have straDigital Strategy Environmental Scanfor the Concordia University Digital Strategy CommitteePrepared by Christine Madsen and Megan HurstAthenaeum2lwww.a Concordia-University-Digital-Strategy-Environmental-Scan.pdfital strategy at all. “We would argue that a research strategy or student experience strategy’ should already be looking at how digital is integrated, and what might be at stake, rather than cross referencing or deferring to a separate digital research or digital student experience strategy. Institu Concordia-University-Digital-Strategy-Environmental-Scan.pdftions will have multiple strategies across all areas of their business, each owned by different directors and senior managers. Digital is most effectiConcordia-University-Digital-Strategy-Environmental-Scan.pdf
ve when deployed within these strategies rather than alongside or as an addendum” (Phipps & Clay, 2018, p. 4).In contrast, digital strategist Michael Digital Strategy Environmental Scanfor the Concordia University Digital Strategy CommitteePrepared by Christine Madsen and Megan HurstAthenaeum2lwww.a Concordia-University-Digital-Strategy-Environmental-Scan.pdf“My own feeling is that with strategy, at the most basic level, there arc no rules. Strategy should tell a story about a direction that the institution needs to head in. If you need a digital strategy’ because that is where you need the focus, then by all means do it. Or if you need a mobile strateg Concordia-University-Digital-Strategy-Environmental-Scan.pdfy’ because you need to focus there, then do it. You just need to solve the problem that you have. This approach gives you permission to work on a digiConcordia-University-Digital-Strategy-Environmental-Scan.pdf
tal strategy’ if the institutional strategy’ is already set. Or to work on the institutional strategy’ if there’s a willingness to do that. But to do Digital Strategy Environmental Scanfor the Concordia University Digital Strategy CommitteePrepared by Christine Madsen and Megan HurstAthenaeum2lwww.a Concordia-University-Digital-Strategy-Environmental-Scan.pdf), whatever kind of strategy you need, it's all ok” (Athenaeum21 interview with Michael Edson, 2018).Athenaeum? 1 Consulting foe Concordia University, D June 20183 Concordia-University-Digital-Strategy-Environmental-Scan.pdfDigital Strategy Environmental Scanfor the Concordia University Digital Strategy CommitteePrepared by Christine Madsen and Megan HurstAthenaeum2lwww.aGọi ngay
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