LUẬN văn THẠC sĩ building digital marketing plan the case of nike inc vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: LUẬN văn THẠC sĩ building digital marketing plan the case of nike inc vietnam
LUẬN văn THẠC sĩ building digital marketing plan the case of nike inc vietnam
VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSPham Thi Thanh IloaiBUILDING DIGITAL MARKETING PLANTHE CASE OF NIKE INC VIETNAMMajor: Business Adm LUẬN văn THẠC sĩ building digital marketing plan the case of nike inc vietnamministrationCode: 60 34 05MASTER OF BUSINESS ADMINISTRATION THESISSupervisor: Dr. Nguyen Viet AnhĐAI HOC Quoc Gia .... . .ÌÍÌUNG TAM THÕNG • rHINHanoi -2010TABLE OF CONTENTSacknowledgements.............ỈABSTRACTa••••••• 11TABLE OF CONTENTS . ..........VILIST OF TABLES................IXLIST OF FIGURE LUẬN văn THẠC sĩ building digital marketing plan the case of nike inc vietnamS......................................XINTRODUCTION........................................ 1CHAPTER 1LITERATURE REVIEW..............................LUẬN văn THẠC sĩ building digital marketing plan the case of nike inc vietnam
......41.1.AN OVERVIEW OF DIGITAL MARKETING.....................................................47. 7.7. Definition of Digital marketing..............VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSPham Thi Thanh IloaiBUILDING DIGITAL MARKETING PLANTHE CASE OF NIKE INC VIETNAMMajor: Business Adm LUẬN văn THẠC sĩ building digital marketing plan the case of nike inc vietnam........................................................51.1.2.1.From Viewer to Participants:.................................................51.1.2.2a From impressions to Involvement...............................................61.1.2.3.From Broadcast to Addressable................................ LUẬN văn THẠC sĩ building digital marketing plan the case of nike inc vietnam................71.1.2.4.From Schedule-Driven and Location- Bound Content to Time- Shifted andBorderless..............................................LUẬN văn THẠC sĩ building digital marketing plan the case of nike inc vietnam
...............................71.1.2.5.From Marketer Driven to Consumer- Initiated, Created and Controlled .81.1.2.6. From Push Marketing to Opt- In VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSPham Thi Thanh IloaiBUILDING DIGITAL MARKETING PLANTHE CASE OF NIKE INC VIETNAMMajor: Business Adm LUẬN văn THẠC sĩ building digital marketing plan the case of nike inc vietnamanaged PR to Digital Influence.........................................91.1.2.9.From Integrated Marketing to Unified- Marketing.............................101.1.2.10.From Data Bind to Data- Driven............................................101.1.2.11.From Post Campaign Measurement to Real- Time Mea LUẬN văn THẠC sĩ building digital marketing plan the case of nike inc vietnamsurement...................11VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSPham Thi Thanh IloaiBUILDING DIGITAL MARKETING PLANTHE CASE OF NIKE INC VIETNAMMajor: Business AdmVIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSPham Thi Thanh IloaiBUILDING DIGITAL MARKETING PLANTHE CASE OF NIKE INC VIETNAMMajor: Business AdmGọi ngay
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