Luận văn thạc sĩ UEH factors affecting customer satisfaction in group buying in vietnam

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Nội dung chi tiết: Luận văn thạc sĩ UEH factors affecting customer satisfaction in group buying in vietnam

Luận văn thạc sĩ UEH factors affecting customer satisfaction in group buying in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi My ChiFACTORS AFFECTING CUSTOMER SATISFACTION IN GROUP BUYING INVIE

Luận văn thạc sĩ UEH factors affecting customer satisfaction in group buying in vietnamETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh City - 2013UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi My ChiFACTO

RS AFFECTING CUSTOMER SATISFACTION IN GROUP BUYING INVIETNAMID:60340102MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. Tran Ha Minh QuanHo Chi Minh City-2 Luận văn thạc sĩ UEH factors affecting customer satisfaction in group buying in vietnam

013- i -ABSTRACTRecently, group buying model is developing rapidly and impressively in Vietnam as a type of online shopping. This study aims at invest

Luận văn thạc sĩ UEH factors affecting customer satisfaction in group buying in vietnam

igating the motivations that influence customer satisfaction as well as service quality of group buying. This research will find out that service qual

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi My ChiFACTORS AFFECTING CUSTOMER SATISFACTION IN GROUP BUYING INVIE

Luận văn thạc sĩ UEH factors affecting customer satisfaction in group buying in vietnamying, group buying sire, customer satisfaction.• ii -TABLE OF CONTENTSABSTRACT............................................................iTABLE OF CO

NTENTS..................................................iiLIST OF FIGURES....................................................ivLIST OF TABLES......... Luận văn thạc sĩ UEH factors affecting customer satisfaction in group buying in vietnam

.............................................VI.INTRODUCTION.....................................................11.Research background...............

Luận văn thạc sĩ UEH factors affecting customer satisfaction in group buying in vietnam

.............................12.Research motivation............................................33.Research questions..................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi My ChiFACTORS AFFECTING CUSTOMER SATISFACTION IN GROUP BUYING INVIE

Luận văn thạc sĩ UEH factors affecting customer satisfaction in group buying in vietnamoup buying...................................................42.Service quality................................................63.Online service quali

ty.........................................8 Luận văn thạc sĩ UEH factors affecting customer satisfaction in group buying in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi My ChiFACTORS AFFECTING CUSTOMER SATISFACTION IN GROUP BUYING INVIE