50 companies that changed the world
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50 companies that changed the world
COMPANIESHOWARD ROTHMANỄ % Incisive Profiles Of Organizations,I I Large And Small, That Have Shaped I J w Ị The Course Of Modern BusinessCHANGETHE WOR 50 companies that changed the worldR..50COMPANIESchangedTHE WORLDIncisive Profiles Of Organizations, Large And Small, That Have Shaped Tile- Course (if Modern BusinessHOWARD ROTHMAN9JAICO PUBLISHING HOUSEAhmcdabad Bangalore Bhopal Bhubaneswar Chennai Delhi Hyderabad Kolkata Lucknow MumbaiPublished by Jako Publishing HouseA-2 Jash Cha 50 companies that changed the worldmbers, 7-A Si Plnrozshah Mehta Road Full. Mumbai - 400 001 ịa ic opnb 'ã ja >c obookscom WWW.iakobooks.com© Howard RothmanPublished in arrangement wit50 companies that changed the world
h Career Press, Inc.220 West Parkway. Unit 12. Pompton Plains NJ 074 I t, USATo be sold only in India. Bangladesh. Bhutan. Pakistan, Nepal, Si i LankaCOMPANIESHOWARD ROTHMANỄ % Incisive Profiles Of Organizations,I I Large And Small, That Have Shaped I J w Ị The Course Of Modern BusinessCHANGETHE WOR 50 companies that changed the world may be reproduced or utilized in any form or by any means, electronic or mechanical including photocopying, recording or by any information storage and retrieval system, without permission nr writing horn 11k- publishers.This book is dedicated to my family, who changed my world.AcknoiThis book is d 50 companies that changed the worldie product of a great deal of research and many years of obser- vation. Much of what ultimately shaped it, in fact, was transmitted to me in unre- lat50 companies that changed the world
ed contexts. In thanking those who assisted in its development, therefore, I find myself reaching back to other books, articles, projects, and conversCOMPANIESHOWARD ROTHMANỄ % Incisive Profiles Of Organizations,I I Large And Small, That Have Shaped I J w Ị The Course Of Modern BusinessCHANGETHE WOR 50 companies that changed the worldChanged the World. I also looked back to those direct interviews and suggestions that resulted in the shaping of the words ultimately found on these pages.Thanks, then, to Ben Cohen, Hass Hassan, Peter Cove, Lee Bowes, Yvon Chouinard, Margot Fraser. John Kirk. Bernie Glassman, Paul Hawken. John Hick 50 companies that changed the worldenlooper. Bruce Hutton, Wendy Weir. Marilyn Hamilton. Joan Shapiro. Joyce Meskis. Don Banducci, and, as always. Lew Goodman.I would also like to speci50 companies that changed the world
fically thank Pat Rothman. Ted Pinkowitz, Ed Epstein Amy and Carl Boymel, Mary Scott. Leslie Petrovski, John Blakney. Bob Car mel, Louis Morgan. Pam CCOMPANIESHOWARD ROTHMANỄ % Incisive Profiles Of Organizations,I I Large And Small, That Have Shaped I J w Ị The Course Of Modern BusinessCHANGETHE WOR 50 companies that changed the world; Michael Lewis for offering me the project in the first place; Jackie Michaels and Kirsten Beucler for their publicity and marketing support; John J. O'Sullivan for his editing and design; and the Doors, Steely Dail the Afro Celtic Sound System, and the Waterboys for providing a soundtrack that hel 50 companies that changed the worldped propel it all.I am of course, solely responsible for the contents of this book and for any and all misuses I might have made of the suggestions re50 companies that changed the world
ceived from those cited above, and others I have inadvertently failed to mention.CONTENTSIntroductionNumber 1; MicrosoftCOMPANIESHOWARD ROTHMANỄ % Incisive Profiles Of Organizations,I I Large And Small, That Have Shaped I J w Ị The Course Of Modern BusinessCHANGETHE WORCOMPANIESHOWARD ROTHMANỄ % Incisive Profiles Of Organizations,I I Large And Small, That Have Shaped I J w Ị The Course Of Modern BusinessCHANGETHE WORGọi ngay
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