A quantitative analysis of consumer behaviour
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: A quantitative analysis of consumer behaviour
A quantitative analysis of consumer behaviour
MBA GRADUATE DISSERTATIONA quantitative analysis of Consumer Behaviour in relation to Electronic Cars resulting in a new Green Marketing approach for A quantitative analysis of consumer behaviour the German car industryDublin Business SchoolMBA ProgrammeJanuary Intake 2013Supervisor: David HurleyAttached by:Julia DieterichStudent Number: 1779797Date of attachement: 23th May 2014DeclarationI declare that the work described in this dissertation IS, except where otherwise stated, entirely my o A quantitative analysis of consumer behaviourwn work and has not been submitted as any type of exercise for a degree at this or any other college .-university.Signed:Julia Dieterich23th May 20142A quantitative analysis of consumer behaviour
Table of contentsTable of contents'.................................................................................3List of Figures..................MBA GRADUATE DISSERTATIONA quantitative analysis of Consumer Behaviour in relation to Electronic Cars resulting in a new Green Marketing approach for A quantitative analysis of consumer behaviour................8Abstract...........................................................................................91Justification of the Dissertation Topic.......................................................101.1Academic Justification............................................................. A quantitative analysis of consumer behaviour........101.2Industrial Justification...................................................................111.3Personal Justification...................A quantitative analysis of consumer behaviour
..................................................122Literature Review.............................................................................132MBA GRADUATE DISSERTATIONA quantitative analysis of Consumer Behaviour in relation to Electronic Cars resulting in a new Green Marketing approach for A quantitative analysis of consumer behaviour......................................132.2.1Consumer Behaviour in the German E-car industry........................................132.2.1.1Role of Marketing Communication in Consumer Behaviour Theory 132.2.1.2The Hierarchy of Effects model.-...... -...................... -.. -..-...... 132.2. A quantitative analysis of consumer behaviour1.3 Consumer Proposition Acquisition Process Model— ------------- - --------- --------142.2.1.4Influence factors on the E-car Purchasing Decision ProcA quantitative analysis of consumer behaviour
ess........-....-..-........152.2.1.4.1Consumer Opinion leads to Consumer Attitude.—.........—......-.—..-..-.-..-.-.162.2.1.4.2Rational and emotionalMBA GRADUATE DISSERTATIONA quantitative analysis of Consumer Behaviour in relation to Electronic Cars resulting in a new Green Marketing approach for A quantitative analysis of consumer behaviour17MBA GRADUATE DISSERTATIONA quantitative analysis of Consumer Behaviour in relation to Electronic Cars resulting in a new Green Marketing approach forGọi ngay
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