Agile PR
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Agile PR
MARIAN SALZMANand the team at Havas PRAgile PREXPERT MESSAGING IN A HYPER- CONNECTED, ALWAYS-ON WORLDThank you for downloading this AMACOM eBook.Sign Agile PR up for our newsletter, AMACOM BookAlert, and receive special offers, access to free samples, and info on the latest new releases from AMACOM, the book publishing division of American Management Association.To sign up, visit our website: www.amacombooks.orgAMACOMPraise {or Agile PRAgile PR is a true Agile PR achievement! It provides fresh insights and advice that will be as relevant a decade from now as they arc today. This is because agility in PR, as inAgile PR
life, is about learning how to learn: not just responding to -what’s next, but shaping it. It’s among the most important books I’ve ever read.—Leo BoMARIAN SALZMANand the team at Havas PRAgile PREXPERT MESSAGING IN A HYPER- CONNECTED, ALWAYS-ON WORLDThank you for downloading this AMACOM eBook.Sign Agile PR startup founders know that agility is a mindset required in order to thrive. No longer just reserved for the product development cycle, this approach needs to be integrated into all aspects of growing and scaling a company. All too often, emerging technology companies struggle with when and how to Agile PRleverage public relations and PR professionals. Founders—do yourself a favor—read Agile PR as soon as (or before) you start your company. The days ofAgile PR
startups waiting for the right time to start PR are over. Agile PR gives you rhe foundation you need to connect with key stakeholders at every stage oMARIAN SALZMANand the team at Havas PRAgile PREXPERT MESSAGING IN A HYPER- CONNECTED, ALWAYS-ON WORLDThank you for downloading this AMACOM eBook.Sign Agile PRtantly learning from amazing professors about the art and practices that occur every day in PR. This book takes that learning further to focus on the future and how PR is evolving. Every student or young professional should read Agile PR to get a broad sense of what this industry is and docs. If thi Agile PRs book doesn’t get you excited about the endless possibilities that constitute PR, then 1 don’t know what will.—Emily Irgang, millcnnial/studcnt, s.l.Agile PR
Newhouse School of Public Communications, Syracuse University' JJMarian puts the p in PR: personality, passion and punch; as for the R—Marian gets reMARIAN SALZMANand the team at Havas PRAgile PREXPERT MESSAGING IN A HYPER- CONNECTED, ALWAYS-ON WORLDThank you for downloading this AMACOM eBook.Sign Agile PRDiamond,CEO, Frederique's Choice (and former Havas PR client)With a deep understanding of trends, it’s hardly a surprise that Marian Salzman is ahead of the curve in her knowledge of the complete transformation of the communications industry. While it seems like my job has evolved overnight and we a Agile PRre treading water to understand how to ‘do it all,' Agile PR offers insightful guidance and thoughtful strategies. This book makes the hard work we doAgile PR
as PR/communica-tions professionals evident in ways that we can’t even fathom.—Stacy Mackler, Vice President, PR and Communications, Lancôme (L’OrealMARIAN SALZMANand the team at Havas PRAgile PREXPERT MESSAGING IN A HYPER- CONNECTED, ALWAYS-ON WORLDThank you for downloading this AMACOM eBook.Sign Agile PRcies, destructive storms, fast-spreading viruses, and other life-changing events that impact each of US in profound ways. Agile PR captures the warp speed of news, communication, crises and everyday life that require PR professionals (and all top-notch business people) to be much more agile in their Agile PR view of the world and their work to deliver meaningful and value-add outcomes.—Rob Matteucci, former CEO, Evenflo; adjunct instructor, University ofAgile PR
Arizona Eller College; and director, Pittsburgh Brewing Co.. . . Agile PR combines the new genre entrepreneurialism of Silicon Valley with the disciplMARIAN SALZMANand the team at Havas PRAgile PREXPERT MESSAGING IN A HYPER- CONNECTED, ALWAYS-ON WORLDThank you for downloading this AMACOM eBook.Sign Agile PReeds to rethink telling a story in a changing marketplace. And by that, I mean everyone!—Seth Goldenberg, Founder and CEO, Epic DecadeThe primer for rhe new world of public relations. Relevant to all who influence the public, students to CEOs. Written in an astute and conversational manner by the ac Agile PRclaimed trendspotter who put the word “metrosexual” into our everyday lexicon. Agile PR brings the information we need to succeed in the next generatiAgile PR
on of com-munication.—Donna M. Renella, Founder and president, ABW SolutionsMarian Salzman is not simply a master of PR, she defines (and redefines) tMARIAN SALZMANand the team at Havas PRAgile PREXPERT MESSAGING IN A HYPER- CONNECTED, ALWAYS-ON WORLDThank you for downloading this AMACOM eBook.Sign Agile PRgraphy, tools and platforms. I have never entrusted my personal brand to anyone with such a level of confidence than that which I have in Marian. Now the rest of the world can benefit from her guidance, too.—Erin Schrode, Citizen activist, community organizer, and vocal advocate for environmental ac Agile PRtionMarian Salzman, as only someone astutely and passionately calibrated to her profession and the world at large can, has surveyed the full spectrumAgile PR
of modern PR to extract its gleaming insights, authentic stories, and immutable truths. And the one certainty that rises above all—agility is the key MARIAN SALZMANand the team at Havas PRAgile PREXPERT MESSAGING IN A HYPER- CONNECTED, ALWAYS-ON WORLDThank you for downloading this AMACOM eBook.Sign Agile PR, and lessons learned. For newcomers and veterans of brand marketing and communications, it is a clear and compassionate roadmap for success.—Matthew Wahn, Digital marketing strategist and consultant (Fifteen-plus year veteran of Edelman Digital, MSL, ĨĨ&K, Siegel & Gale), New York, NYAgile PR Agile PRMARIAN SALZMANand the team at Havas PRAgile PREXPERT MESSAGING IN A HYPER- CONNECTED, ALWAYS-ON WORLDThank you for downloading this AMACOM eBook.SignGọi ngay
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