Channel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agencies
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Channel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agencies
Channel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agencies
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN Channel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agenciesNEL MEMBER PERFORMANCE: AN INVESTIGATION INTO VIETNAMAIRLINES’ AGENCIESMASTER OF BUSINESS (Honours)Ho Chi Minh City-2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANNEL MEMBER PERFORMANCE: AN IN V Channel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agenciesESTIGATION INTO VIETNAMAIRLINES’ AGENCIESID: 21110014MASTER OF BUSINESS (Honours)SUPERVISOR: LUU TRONG TUAN PH DHo Chi Minh City - 2014ACKNOWLEDGEMENTChannel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agencies
SThis thesis could not have been possible without the help of many people.First. I would like to take this opportunity to express my sincere gratitudeUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN Channel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agenciesn-going enthusiasm in responding, reminding, and assisting in all aspects of this endeavor.Secondly. I would like to express my sincere thanks to my company. Tliien Ilai Services Travel Trading Corporation, as well as my managers and supervisors for their patience, understanding and support of my th Channel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agenciesesis.Thirdly, I would like to thank my dear colleagues, friends and classmates for their valuable encouragement during the many months that I was workChannel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agencies
ing on this thesis. Special thanks are also sent to those individuals working for the Vietnam Airlines’ agencies who have volunteered their valuable tUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN Channel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agenciesr support, their encouragement, and their faith while completing my thesis.ABSTRACTThis study investigates the relationships between channel performance enablers which include trust, commitment and cooperation, as well as channel conflict, and channel member performance in senice industries, especia Channel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agencieslly in the area of logistics as found in the airlines industry. The objective of this study is to determine the influence that both channel performancChannel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agencies
e enablers and channel conflict has on channel member performance. Our research questions were: “Are there positive relationships between channel perfUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN Channel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agencieshe hypotheses, we studied 208 respondents working in 18 various Vietnam Airlines’ agencies. The data collection was based on the questionnaire adapted from previous studies and modified for the sen ice industry as well as for the Vietnam context. (Dwyer and Oh. 1987; Kumar et al,. 1995: Lumineau and Channel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agencies Oxley. 2007; Sezen and Yilmaz. 2007).As expected, the results of the study show the existence of positive relationships between channel performance eChannel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agencies
nablers and channel member performance. In these relationships, cooperation has the strongest positive relationship with channel member performance (BUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN Channel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agenciest has the second strongest positive relationship with channel member performance (B = 0.237, p<0.05). And last, trust has the leastiistrongest positive relationship with channel member performance (13 = 0.214, p<0.05).However, the findings did not stale the negative relationship that exists between Channel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agencieschannel conflict and channel member performance (B - 0.099. p-0.124).Bast and previous research focused on the relationships between channel performanChannel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agencies
ce enablers and channel member performance primarily in the manufacturing sector. This study here contributes to the practical theory between channel UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN Channel perormance enablers, channel conflict and channel member performance an investigation into vietnam airlines agenciesonflict, channel member performance. Vietnam Airlines* agencies.iiiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANNGọi ngay
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