Creating powerful brands
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Creating powerful brands
Creating powerful brands
CREATING POWERFUL BRANDSXFOURTH EDITIONBCreating Powerful BrandsWWW .allitebooks.comThis page intentionally left blankallitebooks.comCreating Powerful Creating powerful brandsl BrandsFourth EditionLeslie de Chematony, Malcolm McDonald and Elaine WallaceELSEVIERAMSTERDAM . BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD • PARIS .SAN DIECOSAN FRANCISCO • SINGAPORE • SYDNEY • TOKYOButterworth-Heinemann is an imprint of ElsevierBHWWW .all itebooks.comButterworth-1 leinemann Creating powerful brands is an Imprint of Elsevierrhe Boulevard, Langford Lane, Kidlington, Oxford 0X5 1GB, I IK30 Corporate Drive, Suite 400, Burlington, MA 01803, USAFirstCreating powerful brands
published 1992Reprinted 1993, 1994, 1995, 1996, 1997Second edition 1998Third edition 2003Fourth Edition 2011Copyright (D 2011 leslie de chernatony, PrCREATING POWERFUL BRANDSXFOURTH EDITIONBCreating Powerful BrandsWWW .allitebooks.comThis page intentionally left blankallitebooks.comCreating Powerful Creating powerful brandsald and Elaine Wallace to be identified as the authors of tills work has been asserted in accordance with tile Copyright, Designs and Patents Act 1988.No part ol this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, phot Creating powerful brandsocopying, recording, or otherwise, without the prior written permission oi die publisher.Permissions may be sought directly from Elsevier's Science &Creating powerful brands
Technology Rights Department in Oxford, UK: phone: (144) 1865 843830, fax: (144) 1865 853333, e mail: permissions^elsevier.co.uk. You may also completCREATING POWERFUL BRANDSXFOURTH EDITIONBCreating Powerful BrandsWWW .allitebooks.comThis page intentionally left blankallitebooks.comCreating Powerful Creating powerful brandshe importance of preserving what has been written, Elsevier prints its books on acid-free paper whenever possible.British Library Cataloguing-in-Publicalion DataA catalogue record for diis book is available from the British Library.Library of Congress Calaloging-in-Publicaiion DataA catalog record f Creating powerful brandsor this book is available from the Library of Congress.ISBN: 978 1 85617 849 5For information on all Butterworth Heinemann publications visit our WebCreating powerful brands
site at elsevierdierct.comCREATING POWERFUL BRANDSXFOURTH EDITIONBCreating Powerful BrandsWWW .allitebooks.comThis page intentionally left blankallitebooks.comCreating PowerfulCREATING POWERFUL BRANDSXFOURTH EDITIONBCreating Powerful BrandsWWW .allitebooks.comThis page intentionally left blankallitebooks.comCreating PowerfulGọi ngay
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