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Customer accounting creating value with customer analytics

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Customer accounting creating value with customer analytics

SPRINGER BRIEFS IN ACCOUNTINGMassimiliano Bonacchi Paolo PeregoCustomerAccountingCreating Value withCustomer AnalyticsSpringerSpringerBriefs in Accoun

Customer accounting creating value with customer analyticsntingSeries editorsPeter Schuster. Schmalkalden. GermanyRobert Luther. Bristol. L'KMore information about this series at http://www.springcr.eom/scrie

s/l 1900Massimiliano Bonacchi • Paolo PeregoCustomer AccountingCreating Value with Customer Analytics0 SpringerMassimiliano BonacchiFaculty of Economi Customer accounting creating value with customer analytics

cs and Management Free University of Bozen-BolzanoBolzano. ItalyPaolo PeregoFaculty of Economics and Management Free University of Bozen-Bolzano Bolza

Customer accounting creating value with customer analytics

no, ItalyISSN 2196-7873ISSN 2196-7881 (electronic)SpringerBriefs in AccountingISBN 978-3-030-01970-9 ISBN 978-3-030-01971-6 (eBook)https://doi.org/10.

SPRINGER BRIEFS IN ACCOUNTINGMassimiliano Bonacchi Paolo PeregoCustomerAccountingCreating Value withCustomer AnalyticsSpringerSpringerBriefs in Accoun

Customer accounting creating value with customer analyticsork is subject to copyright. All rights arc reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights

of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way. and transmissi Customer accounting creating value with customer analytics

on or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter deve

Customer accounting creating value with customer analytics

loped.The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication docs not imply, even in the absence

SPRINGER BRIEFS IN ACCOUNTINGMassimiliano Bonacchi Paolo PeregoCustomerAccountingCreating Value withCustomer AnalyticsSpringerSpringerBriefs in Accoun

Customer accounting creating value with customer analytics, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of pub

lication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or f Customer accounting creating value with customer analytics

or any emirs or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutio

Customer accounting creating value with customer analytics

nal affiliations.This Springer imprint is published by the registered company Springer Nature Switzerland AGThe registered company address is: Gewerbe

SPRINGER BRIEFS IN ACCOUNTINGMassimiliano Bonacchi Paolo PeregoCustomerAccountingCreating Value withCustomer AnalyticsSpringerSpringerBriefs in Accoun

SPRINGER BRIEFS IN ACCOUNTINGMassimiliano Bonacchi Paolo PeregoCustomerAccountingCreating Value withCustomer AnalyticsSpringerSpringerBriefs in Accoun

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