Digitalizing consumption how devices shape consumer culture
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Digitalizing consumption how devices shape consumer culture
Digitalizing consumption how devices shape consumer culture
DiegoROUTLEDGE INTERPRETIVE MARKETING RESEARCHDigitalizing ConsumptionHow Devices Shape Consumer CultureEdited byFranck Cochoy, Johan Hagberg, Magdele Digitalizing consumption how devices shape consumer cultureena Petersson McIntyre and Niklas SorumDownloaded by [University of California, San Diego] at 22:28 09 June 2017By following traces, practices and ‘deviciíìcation’, the chapters of this edited collection take US through the profound transformations that characterise contemporary digital consumption. Digitalizing consumption how devices shape consumer culture Digital consumers are now not more or less than their devices. Consumers, devices, data, infrastructures and algorithms form composites with consequeDigitalizing consumption how devices shape consumer culture
nce.Professor Daniel Neyland, Sociology, Goldsmiths, UKThis is a terrific collection that takes the dynamic, material processes of digitalization, ratDiegoROUTLEDGE INTERPRETIVE MARKETING RESEARCHDigitalizing ConsumptionHow Devices Shape Consumer CultureEdited byFranck Cochoy, Johan Hagberg, Magdele Digitalizing consumption how devices shape consumer cultureonsumption, and on social life more broadly. It should be required reading for anyone who wants to move beyond the hype to understand how digitalization is working through infrastructures that artfully combine the enterprises of consumers and professionals to monitor and frame consumption.Liz McFall Digitalizing consumption how devices shape consumer culture, Senior Lecturer in Sociology lit the Open University, UKThe digitalization of consumption is an important field of research that, so far, has not beDigitalizing consumption how devices shape consumer culture
en adequately explored. This book makes a much need contribution by combining in-depth empirical analysis with new theoretical insights. I think it isDiegoROUTLEDGE INTERPRETIVE MARKETING RESEARCHDigitalizing ConsumptionHow Devices Shape Consumer CultureEdited byFranck Cochoy, Johan Hagberg, Magdele Digitalizing consumption how devices shape consumer culturersity of California, San Diego] at 22:28 09 June 2017•75Digitalizing ConsumptionDownloaded by [University of California, San Diego] al 22:28 09 June 2017Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this arc increasingly transforming cons Digitalizing consumption how devices shape consumer cultureumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital deviceDigitalizing consumption how devices shape consumer culture
s which further encourage consumers to communicate and influence other consumers to consume.Through a wide range of empirical studies which analyse thDiegoROUTLEDGE INTERPRETIVE MARKETING RESEARCHDigitalizing ConsumptionHow Devices Shape Consumer CultureEdited byFranck Cochoy, Johan Hagberg, Magdele Digitalizing consumption how devices shape consumer culturentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming s Digitalizing consumption how devices shape consumer cultureervices, wearables, and social media’s impact on ethical consumption.Digitalizing Consumption makes an important contribution to practice-based approaDigitalizing consumption how devices shape consumer culture
ches to consumption, particularly the use of market devices in consumers' everyday consumer life, and will be of interest to scholars of marketing, cuDiegoROUTLEDGE INTERPRETIVE MARKETING RESEARCHDigitalizing ConsumptionHow Devices Shape Consumer CultureEdited byFranck Cochoy, Johan Hagberg, Magdele Digitalizing consumption how devices shape consumer culturece, and a member of LISST-CNRS, France.Johan Hagberg, PhD. is Associate Professor of Marketing al lhe School of Business, Economics and I.aw. University of Gothenburg, Sweden.Magdalena Petersson McIntyre is PhD in European Ethnology and Associate Professor at the Centre for Consumer Science, Univers Digitalizing consumption how devices shape consumer cultureity of Gothenburg, Sweden.Niklas Sorum is PhD in European Ethnology and Senior Researcher at the Centre for Consumer Science, University of GothenburgDigitalizing consumption how devices shape consumer culture
, Sweden and a Senior Lecturer in Marketing al University College of Boras, Sweden.Routledge Interpretive Marketing ResearchDownloaded by [University DiegoROUTLEDGE INTERPRETIVE MARKETING RESEARCHDigitalizing ConsumptionHow Devices Shape Consumer CultureEdited byFranck Cochoy, Johan Hagberg, Magdele Digitalizing consumption how devices shape consumer culture from the humanities are taking their place alongside those drawn from the traditional social sciences.Qualitative and literary modes of marketing discourse are growing in popularity. Art and aesthetics are increasingly firing the marketing imagination.This scries brings together the most innovative Digitalizing consumption how devices shape consumer culture work in the burgeoning interpretative marketing research tradition. It ranges across the methodological spectrum from grounded theory to personal intDigitalizing consumption how devices shape consumer culture
rospection, covers all aspects of the postmodern marketing ‘mix', from advertising to product development, and embraces marketing's principal sub-discDiegoROUTLEDGE INTERPRETIVE MARKETING RESEARCHDigitalizing ConsumptionHow Devices Shape Consumer CultureEdited byFranck Cochoy, Johan Hagberg, Magdele Digitalizing consumption how devices shape consumer culture ConsumersDiegoROUTLEDGE INTERPRETIVE MARKETING RESEARCHDigitalizing ConsumptionHow Devices Shape Consumer CultureEdited byFranck Cochoy, Johan Hagberg, MagdeleGọi ngay
Chat zalo
Facebook