Ebook International business (7th edition): Part 2
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Ebook International business (7th edition): Part 2
Chapter 11ContentsIntroduction 351Developing effective strategies 352International business research frameworks 355The five partners business network Ebook International business (7th edition): Part 2 framework 356Coping with changing environments 358The trade and investment framework 362Environment and MNEs 365■Active Learning CaseThe environment. NGOs. andMNEs 350■International Business Strategy in Action3M 354Is The Body Shop an ethical business? 365■Real CasesDell: B2C 371Maersk Group 372MUL Ebook International business (7th edition): Part 2TINATIONAL ENTERPRISES AS RESPONSIBLE STAKEHOLDERSObjectives of the chapter"The only thing that is constant is change’. This is particularly the caseEbook International business (7th edition): Part 2
for the field of international business because it encompasses a wide range of evolving factors at multiple levels: the manager, firm, industry sectorChapter 11ContentsIntroduction 351Developing effective strategies 352International business research frameworks 355The five partners business network Ebook International business (7th edition): Part 2ms to wider stakeholders rather than just shareholders. Business ethics and the ethical behavior of firms is a key consideration for managers. In this chapter we explore two useful frameworks to help analyze the future of international business. First, we consider how multinational enterprises (MNEs Ebook International business (7th edition): Part 2) often serve as "flagship” firms at the hubs of business networks. We relate this to country-level (environmental) and firm-level strategies and futuEbook International business (7th edition): Part 2
re trends. Second, we develop a framework to analyze the impact of civil society on trade and investment agreements. This will incorporate a discussioChapter 11ContentsIntroduction 351Developing effective strategies 352International business research frameworks 355The five partners business network Ebook International business (7th edition): Part 2 are to:1Examine how these changing developments will create both challenges and opportunities for MNEs over the next decade.2Explain why research will continue to be of critical importance to the field of international business.3Examine three frameworks in which MNEs can cope with their changing po Ebook International business (7th edition): Part 2litical and economic environments.4Relate the importance of the NGOs and ethical issues to the strategies of multinational enterprises.www.downloadsliEbook International business (7th edition): Part 2
de.com350 PART THREE INTERNATIONAL BUSINESS STRATEGIESACTIVE LEARNING CASEThe environment, NGOs, and MNEsWhat do Apple. Google. Berkshire Hathaway andChapter 11ContentsIntroduction 351Developing effective strategies 352International business research frameworks 355The five partners business network Ebook International business (7th edition): Part 2utation are innovation. people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment, quality of products and services, and global competitiveness. These rankings are calculated based on a survey of business people's perceptions. Ebook International business (7th edition): Part 2 The top 20 firms according to business people are shown in Table 11.1.Of course, non-governmental organizations (NGOs) may not like these companies aEbook International business (7th edition): Part 2
nd today, in a world of corporate social responsibility, the viewpoints of NGOs and other stakeholders are important. In particular. NGOs are often crChapter 11ContentsIntroduction 351Developing effective strategies 352International business research frameworks 355The five partners business network Ebook International business (7th edition): Part 2tive ways to make their firms greener, including Coca-Cola. Southwest Airlines. Procter & Gamble. Google, Microsoft. FedEx, and Amazon.com.Coca-Cola has developed technology to produce fully recyclable plastic bottles which are 30 percent composed of plastic made from sugar cane. This reduces the am Ebook International business (7th edition): Part 2ount ofpetroleum by-products used to make the plastic. Coke wants to share the technology. The company has partnered with Heinz so the ketchup maker cEbook International business (7th edition): Part 2
an use partially plant-based bottles for 120 million ketchup containers.Southwest Airlines is one of the few airlines which wash the plane engines at Chapter 11ContentsIntroduction 351Developing effective strategies 352International business research frameworks 355The five partners business network Ebook International business (7th edition): Part 2d navigation system, which helps planes fly the best routes and save excess fuel costs. The next initiative is to lighten the cabins of the planes. So. Southwest IS adding lighter-weight carpeting, seat covers and life vests. The company is running its new cabin design by regulators and hopes to mak Ebook International business (7th edition): Part 2e an official announcement about It later this year. The end result will be even more fuel-efficient flights, which translate to an even greater profiEbook International business (7th edition): Part 2
t margin for Southwest.IT companies like Google and Microsoft are trying to focus on data center efficiency, which requires lots of power. FurthermoreChapter 11ContentsIntroduction 351Developing effective strategies 352International business research frameworks 355The five partners business network Ebook International business (7th edition): Part 2soft is on the board of a project called the Green Grid, which is designed to use IT to promote sustainability.Table 11.1 The world s most admired companies. 2015Rank 2011NameCountrySector Ebook International business (7th edition): Part 2Chapter 11ContentsIntroduction 351Developing effective strategies 352International business research frameworks 355The five partners business networkGọi ngay
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