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Fish cant see water how national culture can make or break your corporate strategy

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Fish cant see water how national culture can make or break your corporate strategy

“International organizations often boast of their experience and ability to deal and cope with sometimes very different national administrative cultur

Fish cant see water how national culture can make or break your corporate strategyres e.g. how to get civil servants from Sicily and Scandinavia to work together smoothly and effectively. Richard Lewis's books should be standard rea

ding in the European Union's institutions, as they have been for years in the World Bank. Different cultural backgrounds enrich and enhance creativity Fish cant see water how national culture can make or break your corporate strategy

in pooling intellectual resources but only if the members of the team understand and take into account the underlying cultural differences. I will gl

Fish cant see water how national culture can make or break your corporate strategy

adly recommend this new book to my colleagues in Brussels. Richard's penetrative cultural insights combine with Kai Hummerich's in-depth understanding

“International organizations often boast of their experience and ability to deal and cope with sometimes very different national administrative cultur

Fish cant see water how national culture can make or break your corporate strategy the European Commission's Directorate of External Affairs“Organizational culture is too often an afterthought for businesses. Whilst many organizatio

ns believe they are global, they do not recognize how their heritage has defined their current culture. This book provides a well thought out methodol Fish cant see water how national culture can make or break your corporate strategy

ogy and pragmatic insights in organizational culture, to enable business outcomes. This is really important for leaders working in an international en

Fish cant see water how national culture can make or break your corporate strategy

vironment and Human Resources professionals who see culture as the glue for organizational effectiveness." Hugo Bague, Croup Executive Organisational

“International organizations often boast of their experience and ability to deal and cope with sometimes very different national administrative cultur

Fish cant see water how national culture can make or break your corporate strategyactual, illustrative, and .... utterly practical for various audiences. Fish Can't See Water is not just an interesting read, but, most importantly, a

useful guide for navigating the intricacies of the current, ever-changing (yet surprisingly the same), business world."Dr louri Bairatchnyi, Former D Fish cant see water how national culture can make or break your corporate strategy

irector, Cross Cultural Programmes, World Bank, Washington DCFISH CAN'T SEE WATERHOW NATIONAL CULTURE CAN MAKE ORKAI HAMMERICH ANDRICHARD D. LEWISWile

Fish cant see water how national culture can make or break your corporate strategy

yThis edition first published 2013© 2013 John Wiley & Sons, LtdRegistered officeJohn Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sus

“International organizations often boast of their experience and ability to deal and cope with sometimes very different national administrative cultur

Fish cant see water how national culture can make or break your corporate strategyto reuse the copyright material in this book please see our website at www.wiley.com.All rights reserved. No part of this publication may be reproduce

d, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as Fish cant see water how national culture can make or break your corporate strategy

permitted by the UK Copyright, Designs and Patents Act 1988, without the prior permission of the publisher.Wiley publishes in a variety of print and e

Fish cant see water how national culture can make or break your corporate strategy

lectronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-

“International organizations often boast of their experience and ability to deal and cope with sometimes very different national administrative cultur

Fish cant see water how national culture can make or break your corporate strategy//booksupporl.wiley. com. For more information about Wiley products, visit www.wiley.com.Designations used by companies to distinguish their products

are often claimed as trademarks. All brand names and product names used in this book are trade names, sen ice marks, trademarks or registered trademar Fish cant see water how national culture can make or break your corporate strategy

ks of their respective owners. The publisher is not associated with any product or vendor mentioned in this book.Limit of Liability/Disclaimer of Warr

Fish cant see water how national culture can make or break your corporate strategy

anty: While the publisher and authors have used their best efforts in preparing this book, they make no representations or warranties with respect to

“International organizations often boast of their experience and ability to deal and cope with sometimes very different national administrative cultur

Fish cant see water how national culture can make or break your corporate strategylar purpose. Tl is sold on the understanding that the publisher is not engaged in rendering professional sen ices and neither the publisher nor the au

thors shall be liable for damages arising herefrom. If professional advice or other expert assistance is required, the services of a competent profess Fish cant see water how national culture can make or break your corporate strategy

ional should be sought.Library of Congress Cataloging-i>t Publication DataHammerich, Kai, 1960Fish can't see water : how national culture can make or

Fish cant see water how national culture can make or break your corporate strategy

break your corporate strategy / Kai Hammerich and Richard D. Lewis.pages cmIncludes bibliographical references and index.ISBN 978-1-118-60856-2 (cloth

“International organizations often boast of their experience and ability to deal and cope with sometimes very different national administrative cultur

Fish cant see water how national culture can make or break your corporate strategy. Lewis, Richard D. II. Title.HD58.7.H343 2013658.4‘012-dc232013013592A catalogue record for this book is available from the British Library.ISBN 978-

1-118-60856-2 (hardback) ISBN 978-1-118-60853-1 (ebk)ISBN 978-1-118-60854-8 (ebk) ISBN 978-1-118-60855-5 (ebk)Cover design: Dan Jubb. Front cover imag Fish cant see water how national culture can make or break your corporate strategy

e: iStockl’hoto/bora ucak.Back cover image: iStockPhoto/Miroslaw Kijewski.Set in 11/14.5 pt Palatine Std by Toppan Best-set Premedia Limited, Flong Ko

Fish cant see water how national culture can make or break your corporate strategy

ng Printed in Great Britain by CPI Group (UK) Ltd, Croydon, CRO 4YYCONTENTS

“International organizations often boast of their experience and ability to deal and cope with sometimes very different national administrative cultur

“International organizations often boast of their experience and ability to deal and cope with sometimes very different national administrative cultur

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