George day christine moorman strategy from the outside in profiting from customer value
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: George day christine moorman strategy from the outside in profiting from customer value
George day christine moorman strategy from the outside in profiting from customer value
“Essential reading tor leaders focused on making a positive difference in die world and delivering growth for both rhe near and long term."—Robert A. George day christine moorman strategy from the outside in profiting from customer value .McDonald. Chairman, President, and CEO. rhe Procter &: Gamble CompanySTRATEGYOUTSIDE IIIPROFITING FROMCUSTOMER VALUEGEORGE s. DAYTHE WHARTON SCHOOLCHRISTINE MOORMANH IE FUQUA SCHOOL OF BUSINESS. DUKE UNIVERSITYPraise for Strategy from the Outside In “Throughout P&G’s long history, we have focused George day christine moorman strategy from the outside in profiting from customer valueon the four customer value imperatives outlined in this excellent book—and are as committed to them today as ever. This is essentia! reading for leadeGeorge day christine moorman strategy from the outside in profiting from customer value
rs focused on making a positive difference in the world and. as a direct result, delivering growth for both the near and long term. "—Robert A. McDona“Essential reading tor leaders focused on making a positive difference in die world and delivering growth for both rhe near and long term."—Robert A. George day christine moorman strategy from the outside in profiting from customer valuestrengthen your company’s customer value proposition. "—Toni Lynch, CEO,Tyco Electronics Corporation“American Express s success has rested largely on our ability to focus on our customers and adapt to their changing needs over the past 160 years. Strategy from the Outside In is an insightful book wi George day christine moorman strategy from the outside in profiting from customer valueth practical advice about how to do just that. ”—Jud Linville, President and CEOConsumer Services, American Express“An in-depth look into the basic prGeorge day christine moorman strategy from the outside in profiting from customer value
emise of what, in my view, makes successful business. Certainly worth reading once and then once every year to remind all of US what keeps US in busin“Essential reading tor leaders focused on making a positive difference in die world and delivering growth for both rhe near and long term."—Robert A. George day christine moorman strategy from the outside in profiting from customer valueting Officer, Royal Philips Electronics“Sam Walton said ‘there’s only one boss—the customer. 'At Walmart we try to stay focused on that every day. But how? Strategy' from the Outside ĩnprovides a blueprint for how to build a trusted brand based on consistently providing superior value to customers. George day christine moorman strategy from the outside in profiting from customer value”—Stephen Quinn, Chief Marketing Officer,Walmart“Getting your company to organize around what customers value most sounds easy in theory, but it’s verGeorge day christine moorman strategy from the outside in profiting from customer value
y hard to do consistently well. Day and Moorman provide a thoughtful, realistic, and actionable blueprint for delivering the most value IO your most v“Essential reading tor leaders focused on making a positive difference in die world and delivering growth for both rhe near and long term."—Robert A. George day christine moorman strategy from the outside in profiting from customer valueganization. Strategy from the Outside Infalls into this category. Creating superior customer value is or should be a priority of all marketers. Day and Moorman provide a dear path for delivering on such value. Most important, their work is based on the real-world successes (and failures) of organiza George day christine moorman strategy from the outside in profiting from customer valuetions which they have studied. ”—Dennis Dunlap, CEO, American Marketing Association“Strategy from the Outside In offers a refreshing reminder that ansGeorge day christine moorman strategy from the outside in profiting from customer value
wers https://khothuviei .corn questions always start by looking outside the organization and metthan the other guys! It provides a combination of soli“Essential reading tor leaders focused on making a positive difference in die world and delivering growth for both rhe near and long term."—Robert A. George day christine moorman strategy from the outside in profiting from customer valuesuite as a guiding framework for the entire enterprise. "—Rob Malcolm. President. Global Marketing.Sales and Innovation, Diageo PLC“Strategy from the Outside ỉnprovịdes a handbook to re-imagine a business through the eyes of customers. It is full of current case studies, research, and practical fram George day christine moorman strategy from the outside in profiting from customer valueeworks that senior marketers can use Io refine their own thinking and influence their colleagues. ”—Greg Gordon, SVP Consumer Marketing.Liberty MutualGeorge day christine moorman strategy from the outside in profiting from customer value
“Day and Moorman advise companies to leave their comfortable positions of controlling their businesses Io the uncomfortable position of allowing their“Essential reading tor leaders focused on making a positive difference in die world and delivering growth for both rhe near and long term."—Robert A. “Essential reading tor leaders focused on making a positive difference in die world and delivering growth for both rhe near and long term."—Robert A.Gọi ngay
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