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Monetizing your data a guide to turning data into profit driving strategies and solutions

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Monetizing your data a guide to turning data into profit driving strategies and solutions

Monetizing Your DataMonetizing Your DataA GUIDE TO TURNING DATA INTO PROFIT-DRIVING STRATEGIES AND SOLUTIONSAndrew Wells and Kathy ChiangWILEYCopyrigh

Monetizing your data a guide to turning data into profit driving strategies and solutionsht © 2017 by Andrew Wells and Kathy Chiang. All rights reserved.Published by John Wiley & Sons. Inc.. Hoboken. New Jersey.Published simullaneously in

Canada.No part of this publication may be reproduced, stored in a retrieval system. or transmitted in any form or by any means, elecl ionic, mechanica Monetizing your data a guide to turning data into profit driving strategies and solutions

l, photocopying, recording, scanning, or Otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, wilhoul eith

Monetizing your data a guide to turning data into profit driving strategies and solutions

er the prior written permission of the Publisher, or authorization through payment of the appropriate pcr-copy fee to the Copyright Clearance Center.

Monetizing Your DataMonetizing Your DataA GUIDE TO TURNING DATA INTO PROFIT-DRIVING STRATEGIES AND SOLUTIONSAndrew Wells and Kathy ChiangWILEYCopyrigh

Monetizing your data a guide to turning data into profit driving strategies and solutionsrmission should be addressed Io the Permissions Department. John Wiley & Sons. Inc.. 111 River Street. Hoboken. NJ 07030. (201) 748-6011, fax (201) 74

8-6008, or online al hllp://www.wiley.coin/go/j>ermissions.Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their l Monetizing your data a guide to turning data into profit driving strategies and solutions

iesl efforts in preparing this book, they make no representations or warranties with resjiec I to the accuracy or completeness of the contents of this

Monetizing your data a guide to turning data into profit driving strategies and solutions

book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended

Monetizing Your DataMonetizing Your DataA GUIDE TO TURNING DATA INTO PROFIT-DRIVING STRATEGIES AND SOLUTIONSAndrew Wells and Kathy ChiangWILEYCopyrigh

Monetizing your data a guide to turning data into profit driving strategies and solutionssult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, i

ncluding but not limited to special. incidental, consequential) or other damages.For general information on our other products and services or for tec Monetizing your data a guide to turning data into profit driving strategies and solutions

hnical support, please contact our Customer Care Department within the United States at (800) 762-2974. outside the United States al (317) 572-3993 or

Monetizing your data a guide to turning data into profit driving strategies and solutions

fax (317) 572-4002.Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print ve

Monetizing Your DataMonetizing Your DataA GUIDE TO TURNING DATA INTO PROFIT-DRIVING STRATEGIES AND SOLUTIONSAndrew Wells and Kathy ChiangWILEYCopyrigh

Monetizing your data a guide to turning data into profit driving strategies and solutionsversion you purchased, you may download this material al hllp://booksup|M)rl.wiley.com. For more information about Wiley products, visit www.wilcy.com

.Library of Congress Calaloging-in-Publication Data is Available:ISBN 978-1-119-35624-0 (Hardcover)ISBN 978-1-119-35626-1 (ePDF)ISBN 978-1-119-35625-7 Monetizing your data a guide to turning data into profit driving strategies and solutions

(ePub)Cover Design: WileyCover Image: © SergcyNivcns/iStockphotoPrimed in the I iiiled Slates of Americ a10 987 6 5 4321https://khothuvien.cori!Kaihy

Monetizing your data a guide to turning data into profit driving strategies and solutions

Williams Chiang:To my parents. Si and Patty Jean Williams, who have believed in me longer than anyone else.Andrew Roman Wells:lb my loving wife, Suza

Monetizing Your DataMonetizing Your DataA GUIDE TO TURNING DATA INTO PROFIT-DRIVING STRATEGIES AND SOLUTIONSAndrew Wells and Kathy ChiangWILEYCopyrigh

Monetizing your data a guide to turning data into profit driving strategies and solutionsrs and a spirit of entrepreneurship.ContentsPrefacexiiiAcknowledgmentsxviiAbout the AuthorsxixSECTION IIntroduction1Chapter 1Introduction3Decisions4An

alytical Journey7Solving the Problem8The Survey Says...9 Monetizing your data a guide to turning data into profit driving strategies and solutions

Monetizing Your DataMonetizing Your DataA GUIDE TO TURNING DATA INTO PROFIT-DRIVING STRATEGIES AND SOLUTIONSAndrew Wells and Kathy ChiangWILEYCopyrigh

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