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Platform the art and science of personal branding

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Platform the art and science of personal branding

CYNTHIA JOHNSONTHE ART AND SCIENCE OF PERSONAL BRANDINGCYNTHIA JOHNSONTHE ART AND SCIENCE OF PERSONAL BRANDINGLORENA JONES BOOKSAn imprint of TEN SPEE

Platform the art and science of personal brandingED PRESSCalifornia I New YorkCọpv-riglit © 2019 by Cynthia Johnsonhttps://khothu Vi en .comAD rights reserved. Published Hl the United States by Loren

a Jones Books, an imprint of the Crow----c _________________Penguin Random House LLC. New York.www.crownpnblishmg.comWWW. tenspeed.c omLorena Jones Bo Platform the art and science of personal branding

oks and Lorena Jones Books colophon arc trademarks of Penguin Random House. LLCl.hrary of Congress Catalognig-in-Publication DataNames: Johnson. Cynth

Platform the art and science of personal branding

ia (Marketing consultant), author.Tilk: Plalfonn : the ai l & science of personal handing Cynthia Johnson.Description: Fast edition. I New York: Loren

CYNTHIA JOHNSONTHE ART AND SCIENCE OF PERSONAL BRANDINGCYNTHIA JOHNSONTHE ART AND SCIENCE OF PERSONAL BRANDINGLORENA JONES BOOKSAn imprint of TEN SPEE

Platform the art and science of personal brandingHF 5415.1255 J647 20181 DDC Ố50.1—dc23LC record availabk al https: kcn.loc.gov/2018025079I lardcover ISBN 9780399581373 Ibook ISBN 9780399581397Text a

nd illustration on Illis page reprinted with tile permission OỈ Science.Myers-Briggs Type Indicator t and MBTI® arc registered trademarks of The Myers Platform the art and science of personal branding

& Briggs Foundation.Instant Domain Search® IS a registered trademark of Hartshorne Software, Inc.V5.3.2prliCONTENTSIntroduction: Truth Be Told1The Ca

Platform the art and science of personal branding

se for Personal Branding2Define Your Own Metrics for Success3You Are Who You Say You Are4The Four Elements of Your Personal Brand5Create Your Brand Me

CYNTHIA JOHNSONTHE ART AND SCIENCE OF PERSONAL BRANDINGCYNTHIA JOHNSONTHE ART AND SCIENCE OF PERSONAL BRANDINGLORENA JONES BOOKSAn imprint of TEN SPEE

CYNTHIA JOHNSONTHE ART AND SCIENCE OF PERSONAL BRANDINGCYNTHIA JOHNSONTHE ART AND SCIENCE OF PERSONAL BRANDINGLORENA JONES BOOKSAn imprint of TEN SPEE

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