Price management strategy, analysis, decision, implementation
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Price management strategy, analysis, decision, implementation
Hermann Simon Martin FassnachtPriceManagementStrategy, Analysis, Decision, ImplementationHermann Simon • Martin FassnachtPrice ManagementStrategy, Ana Price management strategy, analysis, decision, implementationalysis, Decision,Implementation0 SpringerHermann SimonSimon-Kucher & Partners Strategy and Marketing Consultants Bonn. GermanyMartin FassnachtW11U - Otto Beisheim School of Management('hair of Marketing and CommenceDusseldorf. GermanyISBN 978-3-319-99455-0 ISBN 978-3-319-99456-7 (eBook)https://doi.o Price management strategy, analysis, decision, implementationrg/10.1OO7/978-3-319-99456-7Library- of Congress Control Number 2018959416ÍÔ Springer Nature Switzerland AG 2019Tliis work is subject to copyright. AlPrice management strategy, analysis, decision, implementation
l rights are reserved by the Publisher, whether the whole or pail of the material is concerned, specifically the rights of translation, reprinting, reHermann Simon Martin FassnachtPriceManagementStrategy, Analysis, Decision, ImplementationHermann Simon • Martin FassnachtPrice ManagementStrategy, Ana Price management strategy, analysis, decision, implementationetrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in (he absence of a specific statement, that s Price management strategy, analysis, decision, implementationuch names are exempt from the relevant protective laws anil regulations and therefore free for general use.The publisher, the authors, and the editorsPrice management strategy, analysis, decision, implementation
arc safe to assume that the advice and information in this book arc believed to be true and accurate at the date of publication. Neither the publisheHermann Simon Martin FassnachtPriceManagementStrategy, Analysis, Decision, ImplementationHermann Simon • Martin FassnachtPrice ManagementStrategy, Ana Price management strategy, analysis, decision, implementationt may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.litis Springer imprint is published by the registered company Springer Nature Switzerland AGIltc registered company address is: Gcwcrbcstfassc 11.6330 Cham. Switz Price management strategy, analysis, decision, implementationerlandTestimonials“This book is truly state of the art and the most comprehensive work in price management."—Prof. Philip KotlerKellogg School of ManaPrice management strategy, analysis, decision, implementation
gement. Northwestern University“This very important book builds an outstanding bridge between science and practice."—Kasper RorstedCEO. Adidas“This boHermann Simon Martin FassnachtPriceManagementStrategy, Analysis, Decision, ImplementationHermann Simon • Martin FassnachtPrice ManagementStrategy, Ana Price management strategy, analysis, decision, implementationf uncertainty."—Dr. Chang-Gyu HwangChairman and CEO. KT Corporation (Korea Telecom)VHermann Simon Martin FassnachtPriceManagementStrategy, Analysis, Decision, ImplementationHermann Simon • Martin FassnachtPrice ManagementStrategy, AnaGọi ngay
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