Product innovation leading change through integrated product development
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Product innovation leading change through integrated product development
ạ David RaineyCambridgeProduct innovationLeading Change through Integrated Product DevelopmentProduct InnovationIncreasing pressure to produce new pro Product innovation leading change through integrated product developmentoducts faster and more cheaply is resulting in huge efforts to streamline and restructure the traditional new-product development (NPD) process. The purpose of this book is to describe, assess, and apply the latest constructs, methods, techniques, and processes to enable managers, professionals, and Product innovation leading change through integrated product development practitioners to be more effective in designing, developing, and commercializing new products and services. It provides guidance and support in formuProduct innovation leading change through integrated product development
lating and executing NP1) programs for business practitioners and MBA students. The book is written from an integrated product development (1PD) perspạ David RaineyCambridgeProduct innovationLeading Change through Integrated Product DevelopmentProduct InnovationIncreasing pressure to produce new pro Product innovation leading change through integrated product developmentthe advanced tools necessary to achieve this, such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.David L. Rainey has over 30 years of experience and leadership in industry and academia. He is a Professor of Mana Product innovation leading change through integrated product developmentgement and the Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute, Troy. New-York.Product innovation leading change through integrated product development
He is a leading, internationally known authority on global enterprise management, sustainable development, technological entrepreneurship, and productạ David RaineyCambridgeProduct innovationLeading Change through Integrated Product DevelopmentProduct InnovationIncreasing pressure to produce new pro Product innovation leading change through integrated product developmentI would not have been able to devote the time and energy to the book.Product InnovationLeading Change through Integrated Product DevelopmentDavid L. RaineyI^lly School of Management and Technology Rensselaer Polytechnic Institutegp CambridgeUNIVERSITY PRESSCAMBRIDGE UNIVERSITY PRESSCambridge, New Yo Product innovation leading change through integrated product developmentrk, Melbourne, Madrid, Cape Town, Singapore, São PauloCambridge University PressThe Edinburgh Building, Cambridge CB2 2RU, UKPublished in rhe United SProduct innovation leading change through integrated product development
tates of America by Cambridge University Press, New YorkWWW .cambridge.orgInformation on this title: www.cambridge.org/9780521842754© D. Rainey 2005Thạ David RaineyCambridgeProduct innovationLeading Change through Integrated Product DevelopmentProduct InnovationIncreasing pressure to produce new pro Product innovation leading change through integrated product developmentmay take place without the written permission of Cambridge University Press.First published in print format 2005ISBN-13978-0-511-11296-6 eBook (EBL)ISBN-IO0-511-11296-3 eBook (EBL)ISBN-13978-0-521-84275-4 hardbackISBN-IO0-521-84275-1 hardbackCambridge University Press has no responsibility for the p Product innovation leading change through integrated product developmentersistence or accuracy of URLS for external or third-party internet websites referred to in this book, and does not guarantee that any content on suchProduct innovation leading change through integrated product development
websites is, or will remain, accurate or appropriate.ạ David RaineyCambridgeProduct innovationLeading Change through Integrated Product DevelopmentProduct InnovationIncreasing pressure to produce new proạ David RaineyCambridgeProduct innovationLeading Change through Integrated Product DevelopmentProduct InnovationIncreasing pressure to produce new proGọi ngay
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