Test bank and solution ch02 ethics first then customers (1)

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Test bank and solution ch02 ethics first then customers (1)

Instructors ManualCHAPTER 1The Life, Times and Career of the Professional SalespersonLECTURE OUTLINEI.WHAT IS THE PURPOSE OF BUSINESS?A.To increase th

Test bank and solution ch02 ethics first then customers (1)he general well-being of humankind through the sale of goods and services. This requires making a profit.B.Business have two major functions:1producti

on of goods and sen ices2marketing those goods and sen icesc.The marketing concept says that the firm should be devoted to determining and satisfying Test bank and solution ch02 ethics first then customers (1)

a customer’s wants while still making a profit.II.ESSENTIALS OF A FIRM’S MARKETING EFFORTA.The essentials of a firm's marketing effort include theữ ab

Test bank and solution ch02 ethics first then customers (1)

ilities to:1determine their customer's needs2create and maintain an effective marketing mixB.The marketing mix consists of four main elements:1Product

Instructors ManualCHAPTER 1The Life, Times and Career of the Professional SalespersonLECTURE OUTLINEI.WHAT IS THE PURPOSE OF BUSINESS?A.To increase th

Test bank and solution ch02 ethics first then customers (1) a feec.A product is a bundle of tangible and intangible attributes, including packaging, color, and brand, plus the sen ices and even the reputation

of the seller.2Pricea.Price refers to the value or worth of a product3Distributiona.Distribution refers to the channel structure used to transfer prod Test bank and solution ch02 ethics first then customers (1)

ucts form an organization to its customers.4Promotiona.Promotion increases company sales by communicating product information to potential customers.b

Test bank and solution ch02 ethics first then customers (1)

.The four basic parts of promotion are:a. Personal sellingic 2013 by McGraw-Hill Education. This IS proprietary material solely ict authorized instruc

Instructors ManualCHAPTER 1The Life, Times and Career of the Professional SalespersonLECTURE OUTLINEI.WHAT IS THE PURPOSE OF BUSINESS?A.To increase th

Test bank and solution ch02 ethics first then customers (1)n a website. in whole or part.Instructors Manualb.Advertisingc.Publicityd.Sales promotionIII.WHAT IS SELLING?A.Traditional definition of personal sell

ing refers to the personal communication of information to persuade a prospective customer to buy something—a good, a service, an idea or something el Test bank and solution ch02 ethics first then customers (1)

se—which satisfies that individual's needs.

Instructors ManualCHAPTER 1The Life, Times and Career of the Professional SalespersonLECTURE OUTLINEI.WHAT IS THE PURPOSE OF BUSINESS?A.To increase th