Vaporized solid strategies for success in a dematerialized world
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Vaporized solid strategies for success in a dematerialized world
ROBERT TERCEKVA PORIZl uSOLID STRATEGIES FOR SUCCESSIN A DEMATERIALIZED WORLD"Ifyou're in the infonnation business (and we all are in rhe information Vaporized solid strategies for success in a dematerialized world business) lerceks urgent manifesto will help you see the future, so you can prepare for it."SEI I1 GODIN. Author of ỉ 'tỉỉeasbhtg Íbe Meat ’h itsROBERT TERCEKVAPORIZEuSO LIB SĨRATES/ES FOR SUCCESS IN A DEMATERIALIZED WORLDCopyright © 201? Robert Albir Tercek All lights reserved. No part of tins bo Vaporized solid strategies for success in a dematerialized worldok may be reproduced. stored m a retrieval system or trailwrtlrout the prior written consent of the publisher or a license from the Canadian CopyrightVaporized solid strategies for success in a dematerialized world
Licensing Agency (Access Copyright). For a copyright license. visit www.accesscopyrigbt.ca or call toll free to 1-8OO-893-5777.Cataloguilg data availROBERT TERCEKVA PORIZl uSOLID STRATEGIES FOR SUCCESSIN A DEMATERIALIZED WORLD"Ifyou're in the infonnation business (and we all are in rhe information Vaporized solid strategies for success in a dematerialized worldia LtdDistributed by Greystone Books Ltd. grevstonebooks.comEditor: Maggie Larrgnck Designer: Ingrid PaubuuAll monetary' frgtnes cited in tire text are in US dollars.CONTENTSFOREWORD By Nicholas NegroponteINTRODUCTIONWelcome to the software-defined society1WHAT IS VAPORIZED?Everything that can be in Vaporized solid strategies for success in a dematerialized worldformation will beInformation as atmosphere- The new value bundle- The disruption myth2FROM PRINT TO PIXELSEverything that can be digitized will beDawnVaporized solid strategies for success in a dematerialized world
of digital media- Linotype's evolution- The activated audience3TELEVISION AND INSTITUTIONAL DENIALEverything that can be unbundled will beOld media'sROBERT TERCEKVA PORIZl uSOLID STRATEGIES FOR SUCCESSIN A DEMATERIALIZED WORLD"Ifyou're in the infonnation business (and we all are in rhe information Vaporized solid strategies for success in a dematerialized worldst social network- Airbnb's unfair advantage- Value control points5BIG BULLIES IN THE APP DICTATORSHIPEverything that can be commoditized will beROBERT TERCEKVA PORIZl uSOLID STRATEGIES FOR SUCCESSIN A DEMATERIALIZED WORLD"Ifyou're in the infonnation business (and we all are in rhe informationGọi ngay
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