ĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘI
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ĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘI
ĐỌC TIÊNG ANH 4Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that h ĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘIhe knew half of his advertising budget was wasted, but didn’t know which half. The real effects of advertising have become more measurable, exposing another, potentially more horrible, truth for industry: in more cases, it can be a lot more than half of the budget that is going down the drain.The ad ĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘIvertising industry is passing through one of the most disorienting periods in its history. This is due to a combination of long-term changes, such asĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘI
the growing diversity of media and the arrival of new technologies, notably the internet. With better-informed consumers, the result is that some of tĐỌC TIÊNG ANH 4Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that h ĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘIcted to grow this year by 4.7 per cent to S343 billion. How will the money be spent? There are plenty of alternatives to straightforward advertising. They range from public relations to direct mail and include customer promotions (like paying a retailer for shelf space), telemarketing, exhibitions, ĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘIsponsoring events, product placements and more. These have become such an inseparable part of the industry that big agencies are now willing to providĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘI
e most of them.As ever, the debate in the industry centers on the best way to achieve results. It is more cost-effective, for instance, to use a publiĐỌC TIÊNG ANH 4Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that h ĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘIspaper? Should you launch a new car with glossy magazine ads, or - as some car makers now do - simply park demonstration models in shopping malls and motorway sendee stations? And is it better to buy a series of ads on a specialist cable TV channel or splurge $2.2m on a single 30-second commercial d ĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘIuring this year’s Super Bowl?Net SalesSuch decisions are ever harder to make. For a start, people are spending less time reading newspapers and magaziĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘI
nes, but are going to the cinema more, listening to more radios and turning in ever-increasing numbers to a new medium, the Internet (see chart 1). NoĐỌC TIÊNG ANH 4Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that h ĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘIf reaching certain group of consumers. But not everyone uses Internet and nor is it seen as being as being particularly good at building brands. So far, the Internet accounts for only a tiny slice of the overall advertising pie (see chart 2) although its share has begun to grow rapidly.Despite all o ĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘIf these new developments, many in the advertising business remain confident. Rupert Howell, chairman of the London arm of McCann Erickson, points outĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘI
that TV never killed radio, which in turn never killed radio, which in turn never killed newspapers. They did pose huge creative challenges, but that’ĐỌC TIÊNG ANH 4Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that h ĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘIilling to provide?Chọn một câu trả lời:a.Advertising on magazinesb.Advertising on radiosc.Advertising on newspapersd.alternatives to straightforward advertising Câu trả lời đúngWhat are the main causes of the most disorienting periods in the history of advertising industry?Chọn một câu trả lời:a.App ĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘIearance of many other Marketing methodsb.Better informed consumers due to a lot of other means of communicationc.Disappearance of traditional method oĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘI
f advertising such as radio, newspaper...d.Long term-changes, such as the growing diversity of media and the development of new technologies Câu trả lĐỌC TIÊNG ANH 4Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that h ĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘI customers promotions in many yearc.Spending on public relations in the coming yeard.Spending on mail and internet this yearAccording to the passage the real effects of advertising expose another, potentially ...Chọn một câu trả lời:a.More horrible Câu trả lời đúngb.More valuablec.More hopefuld.Brig ĐỌC TIẾNG ANH 4 ELEARNING ĐẠI HỌC MỞ HÀ NỘIhterĐỌC TIÊNG ANH 4Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that hĐỌC TIÊNG ANH 4Bài luyện tập trắc nghiệm 01The Harder Hard SellIt was Lord Leverhulme, the British soap pioneer, who is said to have complained that hGọi ngay
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