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Enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

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Nội dung chi tiết: Enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

Enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessVEHPham Le Xuan ToanEnhancing the relationship betweensales and marketing sta

Enhancing the relationship between sales and marketing staffs a case of schneider electric vietnamaffs: A case ofSchneider Electric VietnamMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2019UNIVERSITY OF ECONOMICS HO CHI MINH CITY Interna

tional School of BusinessPham Le Xuan ToanEnhancing the relationship between sales and marketing staffs: A case of Schneider Electric VietnamMASTER OF Enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

BUSINESS ADMINISTRATIONSUPERVISOR: ASSOC. PROF. DR NGUYEN THI MAI TRANGHo Chi Minh City - Year 2019ContentsEXECUTIVE SUMMARY.........................

Enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

...................................... 5ACKNOWLEDGEMENT...........................................................................6LIST OF TA

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessVEHPham Le Xuan ToanEnhancing the relationship betweensales and marketing sta

Enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam............. 71.Introduction..........................................................................11.1(’ornpany background................

...............................................11.2Industry Business’s structure & mission............................................22.Symptoms..... Enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

.........................................................................62.1I ow Voltage VSI) Product line (IDVSD) and Vietnam market................

Enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

..........62.2The low growth rate 0ÍIDVSD sales in 2018..........................................73.Problem analysis__________________________________

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessVEHPham Le Xuan ToanEnhancing the relationship betweensales and marketing sta

Enhancing the relationship between sales and marketing staffs a case of schneider electric vietnamfect map...................................................83.1.2Potential problems.............................................................93.1.2

.1Lack of market intelligence information....................................93.1.2.2Inter-channel conflict........................................... Enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

..........93.1.2.3Poor marketing communications.............................................103.1.2.4Poor relationship between salespeople of Industry

Enhancing the relationship between sales and marketing staffs a case of schneider electric vietnam

Expert Disữibutor Sales Team andmarketing people of Pre-Sales & Marketing Support Team............................113.1.3Updated cause and affect map

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessVEHPham Le Xuan ToanEnhancing the relationship betweensales and marketing sta

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessVEHPham Le Xuan ToanEnhancing the relationship betweensales and marketing sta

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