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Impact factors of sales employees’ creativity and innovative work behavior in banking industry evidence from vietnam

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Nội dung chi tiết: Impact factors of sales employees’ creativity and innovative work behavior in banking industry evidence from vietnam

Impact factors of sales employees’ creativity and innovative work behavior in banking industry evidence from vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPham Thi Khanh NgocIMPACT FACTORS OF SALES EMPLOYEES’ CREATIVITY AND INNOVATIV

Impact factors of sales employees’ creativity and innovative work behavior in banking industry evidence from vietnamVE WORK BEHAVIOR IN BANKING INDUSTRY: EVIDENCE FROM VIETNAMID:22140030MASTER OF BUSINESS (Honours) SUPERVISOR: Dr. Pham Ngoc ThuyHo Chi Minh City-Year

2016AcknowledgementI would like to express my sincere acknowledge to my supervisor. Dr. Pham Ngoc Thuy for her insightful guidelines, valuable recomm Impact factors of sales employees’ creativity and innovative work behavior in banking industry evidence from vietnam

endations, and feedbacks during my research time. This research could not be possible without her evaluation in each stage which I spent.My next appre

Impact factors of sales employees’ creativity and innovative work behavior in banking industry evidence from vietnam

ciation also sends to participants of the survey. They are colleagues, friends in many banks in HCM city. They shared their time to assist me to answe

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPham Thi Khanh NgocIMPACT FACTORS OF SALES EMPLOYEES’ CREATIVITY AND INNOVATIV

Impact factors of sales employees’ creativity and innovative work behavior in banking industry evidence from vietnamrship and challenge work environment on both sale employee’s creativity and innovative work behavior in Vietnamese banking industry. All empirical tes

t with a sample of 370 sale employees in 15 banks in Ho Chi Minh City by means of structural equation modeling indicates a strong relationship between Impact factors of sales employees’ creativity and innovative work behavior in banking industry evidence from vietnam

sale employees’ creativity and innovative work behavior. Moreover, the findings indicate that both empowering leadership and a challenge work environ

Impact factors of sales employees’ creativity and innovative work behavior in banking industry evidence from vietnam

ment are able to trigger sale employees’ creativity. Among this, sale employees' creativity plays as a mediating variable in the relationship between

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPham Thi Khanh NgocIMPACT FACTORS OF SALES EMPLOYEES’ CREATIVITY AND INNOVATIV

Impact factors of sales employees’ creativity and innovative work behavior in banking industry evidence from vietnam bank managers in finding out the appropriate methods to stimulate employees' creativity and innovative work behavior in order to aim at a strong and

sustainable business performance.Key wordsEmpowering leadership, challenge work environment, creativity, innovative work behavior, banking industry. V Impact factors of sales employees’ creativity and innovative work behavior in banking industry evidence from vietnam

ietnam.2TABLE OF CONTENTSACKNOWLEDGEMENTABSTRACTTABLE OF CONTENTSLIST OF FIGI RESLIST OF TABLES1INTRODUCTION..........................................

Impact factors of sales employees’ creativity and innovative work behavior in banking industry evidence from vietnam

.........62LITERATURE REVIEW AND HYPOTHESIS...............................92.1Sale employee's creativity and innovative work behavior......122.2Empowe

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPham Thi Khanh NgocIMPACT FACTORS OF SALES EMPLOYEES’ CREATIVITY AND INNOVATIV

Impact factors of sales employees’ creativity and innovative work behavior in banking industry evidence from vietnam....................................183.1Procedure and Sample.........................................183.2Measurement scale..........................

..................214DATA ANALYSIS AND RESULT......................................244.1Measure validation...........................................2 Impact factors of sales employees’ creativity and innovative work behavior in banking industry evidence from vietnam

44.2Confirmatory Factory Analysis (CFA)..........................273

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPham Thi Khanh NgocIMPACT FACTORS OF SALES EMPLOYEES’ CREATIVITY AND INNOVATIV

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPham Thi Khanh NgocIMPACT FACTORS OF SALES EMPLOYEES’ CREATIVITY AND INNOVATIV

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