Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnam
Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessDang Van TuanKEY FACTORS OF RETAIL SERVICE QUALITY AFFECTING SHOPPERS' PERCEP Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnamPTION OF RETAIL STORE SERVICE: SUPPERMARKETS VERSUS CONVENIENCE SHOPS IN VIET NAMID:22110076MASTER OF BUSINESSSUPERVISOR. Dr. DINH THAI HOANGHo Chi Minh City - Year 20141AbstractThe purpose of this paper was to determine shoppers' perceptions of sen ice quality offered in Ho Chi Minh City. Viet Nam Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnamsupermarkets and small convenience shops. A cross sectional design of explorative nature was adopted for this study to evaluate the shoppers' perceptiKey factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnam
on of the convenience shops and supermarkets. This research was used an existing scale to measure retail service quality and also explores the compariUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessDang Van TuanKEY FACTORS OF RETAIL SERVICE QUALITY AFFECTING SHOPPERS' PERCEP Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnam from Ho Chi Minh City customers were used in the analysis for the main study. There are main five factors positively affect to overall evaluation of retail sen ice quality including physical aspects, reliability, personal interaction, problem solving and policy. Principal component analysis was use Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnamd for scale reduction and multiple regression analysis was used to find associations.The result of this study recommend that the competitive strategieKey factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnam
s for convenience shops are to concentrate on willingness to assist or in helping the customer, skills to solve customers' problems and providing variUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessDang Van TuanKEY FACTORS OF RETAIL SERVICE QUALITY AFFECTING SHOPPERS' PERCEP Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnamilities, displays, shop presentation and arrangement as well as in-store and environment. The competitive strategies for supermarkets are to concentrate policy and personal interaction. From these findings, managerial implications and limitation of this research have been also discussed.CHAPTER 1: I Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnamNTRODUCTION.........................................................................51.1Problem statement.............................................Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnam
...........................61.2Research methodology and research scope..................................................71.3Research contribution.....UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessDang Van TuanKEY FACTORS OF RETAIL SERVICE QUALITY AFFECTING SHOPPERS' PERCEP Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnam..........92.1Service quality and customers’ perception...............................................92.2Review of Service Quality Models.......................................................102.3Model and hypothesis...................................................................142.4Moderating Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnam effect......................................................................17CHAPTER 3: METHODOLOGY.................................................Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnam
...............................................203.1Research process........................................................................203.2SamplUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessDang Van TuanKEY FACTORS OF RETAIL SERVICE QUALITY AFFECTING SHOPPERS' PERCEP Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnam........................203.2.2Pilot survey.......................................................................213.2.3Main survey........................................................................213.3Measurement scale......................................................................213. Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnam4Methodology of data analysis...........................................................223.4.1Descriptive statistics.................................Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnam
............................223.4.2Reliability analysis...............................................................223.4.3Exploration factor analysUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessDang Van TuanKEY FACTORS OF RETAIL SERVICE QUALITY AFFECTING SHOPPERS' PERCEP Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnam3.4.5Data analysis......................................................................23CHAPTER 4: RESEARCH RESULTS....................................................................244.1Data statistical analysis..............................................................24 Key factors of retail service quality affecting shoppers perception of retail store service suppermakets versus convenience shops in vietnamUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessDang Van TuanKEY FACTORS OF RETAIL SERVICE QUALITY AFFECTING SHOPPERS' PERCEPGọi ngay
Chat zalo
Facebook