ScientificAdvertising tủ tài liệu bách khoa
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: ScientificAdvertising tủ tài liệu bách khoa
ScientificAdvertising tủ tài liệu bách khoa
Scientific AdvertisingByClaude c. HopkinsDistributed byCarl GallettiPO Box 3934Sedona, AZ 86340928-649-2407mailto:Carl'Ỷ/ AdSecrets.comWeb Sites:http: ScientificAdvertising tủ tài liệu bách khoa: / / www.CarlGalletti.comhttp:/ / WWW.AdSecrets.comhttp:/ / www.CopyCoach.comhttp:/ / www.IntemetMarketingSuperConference.com This illustrated edition: Copyright © 2003 by Carl GallettiChapter 1How Advertising Laws Are EstablishedThe time has come when advertising has in some hands reached the stat ScientificAdvertising tủ tài liệu bách khoaus of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. ThScientificAdvertising tủ tài liệu bách khoa
e correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, hScientific AdvertisingByClaude c. HopkinsDistributed byCarl GallettiPO Box 3934Sedona, AZ 86340928-649-2407mailto:Carl'Ỷ/ AdSecrets.comWeb Sites:http: ScientificAdvertising tủ tài liệu bách khoa little risk.Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals. If we enter any realms of ScientificAdvertising tủ tài liệu bách khoauncertainty we shall carefully denote them.The present status of advertising is due to many reasons. Much national advertising has long been handled bScientificAdvertising tủ tài liệu bách khoa
y large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands ofScientific AdvertisingByClaude c. HopkinsDistributed byCarl GallettiPO Box 3934Sedona, AZ 86340928-649-2407mailto:Carl'Ỷ/ AdSecrets.comWeb Sites:http: ScientificAdvertising tủ tài liệu bách khoaand experienced men can meet the requirements in national advertising. Working in co-operation, learning from each other and from each new undertaking, some of these men develop into masters.Individuals may come and go, but they leave their records and ideas behind them. These become a part of the o ScientificAdvertising tủ tài liệu bách khoarganization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, pScientificAdvertising tủ tài liệu bách khoa
roved principles, and methods.The larger agencies also come into intimate contact with experts in every department of business. Their clients are usuaScientific AdvertisingByClaude c. HopkinsDistributed byCarl GallettiPO Box 3934Sedona, AZ 86340928-649-2407mailto:Carl'Ỷ/ AdSecrets.comWeb Sites:http: ScientificAdvertising tủ tài liệu bách khoadising. Nearly every selling question which arises in business is accurately answered by many experiences.Under these conditions, where they long exist, advertising and merchandising become exact sciences. Livery course is charted, rhe compass of accurate knowledge directs the shortest, safest, chea ScientificAdvertising tủ tài liệu bách khoapest course to any destination.\\ c learn the principles and prove them by repealed tests. This is done through keyed advertising, by traced returns,ScientificAdvertising tủ tài liệu bách khoa
largely by the use ol coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves beScientific AdvertisingByClaude c. HopkinsDistributed byCarl GallettiPO Box 3934Sedona, AZ 86340928-649-2407mailto:Carl'Ỷ/ AdSecrets.comWeb Sites:http: ScientificAdvertising tủ tài liệu bách khoasale show up with utter-exactness.One ad is compared with another, one method with another. Headlines, settings, sizes, arguments and pictures are compared. To reduce rhe cost of results even one per cent means much in some mail order advertising. So no guesswork is permitted. One must know what is ScientificAdvertising tủ tài liệu bách khoabest. Thus mail order advertising first established many of our basic laws.Tn lines where direct returns arc impossible we compare one town with anothScientificAdvertising tủ tài liệu bách khoa
er. Scores ol methods may be compared in this way, measured by cost ol sales, rLhit the most common way is by use of the coupon. We offer a sample, a Scientific AdvertisingByClaude c. HopkinsDistributed byCarl GallettiPO Box 3934Sedona, AZ 86340928-649-2407mailto:Carl'Ỷ/ AdSecrets.comWeb Sites:http: ScientificAdvertising tủ tài liệu bách khoal. One ad may bring loo many worthless replies, another replies that are valuable. So OU1 finalconclusions are always based on cost per customer or cost per dollar of sale.These coupon plans are dealt with further in the chapter on "Test Campaigns." Here we explain only how we employ them to discove ScientificAdvertising tủ tài liệu bách khoar advertising principles.In a large ad agency coupon returns are watched and recorded on hundreds of different lines. In a single line they are sometiScientificAdvertising tủ tài liệu bách khoa
mes recorded on thousands of separate ads. Thus we test everything pertaining to advertising. We answer nearly every possible question by multitudinouScientific AdvertisingByClaude c. HopkinsDistributed byCarl GallettiPO Box 3934Sedona, AZ 86340928-649-2407mailto:Carl'Ỷ/ AdSecrets.comWeb Sites:http: ScientificAdvertising tủ tài liệu bách khoahers apply to all lines. They become fundamentals for advertising in general. They are universally applied. No wise advertiser will ever depart from those unvarying laws.We propose in this book to deal with those fundamentals, those universal principles. To teach only established techniques. There i ScientificAdvertising tủ tài liệu bách khoas that technique in advertising, as in all art, science and mechanics. And it is, as in all lines, a basic essential.Scientific AdvertisingByClaude c. HopkinsDistributed byCarl GallettiPO Box 3934Sedona, AZ 86340928-649-2407mailto:Carl'Ỷ/ AdSecrets.comWeb Sites:http:Scientific AdvertisingByClaude c. HopkinsDistributed byCarl GallettiPO Box 3934Sedona, AZ 86340928-649-2407mailto:Carl'Ỷ/ AdSecrets.comWeb Sites:http:Gọi ngay
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