The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC
The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi TuvenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A ST The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMCTUDY OF APARTMENT LEASING SERVICE IN HC.MCMASTER OF BUSINESS (Honors)Ho Chi Minh City - Year 2016UNIVERSITY OF ECONOMICS HO C HI MINH CITYInternational School of BusinessPhan Thi TuyenTHE IMPACT OF SERVICESCAPE ON CI STOMER BEHAVIORALINTENTION: A STUDYOF APARTMENT LEASING SERVICE IN HCMCID: 22140062 The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMCMASTER OF BUSINESS (Honors)SUPERVISOR: Dr. PHAM NGOC THUYHo Chi Minh City - Year 20161AcknowledgementI would like to express my deepest gratitude to IThe impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC
SB’s committee members, to my supervisor. Dr. Pham Ngoc Thuy who have been supportive every step of this research. Dr. Pham Ngoc Thuy helped me pursueUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi TuvenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A ST The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMCe words of encouragement and showed tremendous understanding when 1 couldn’t break through. Her knowledge and experience helped me set the course and made it possible for me Io continue my research.I also would like Io send many thanks to my family who motivate me a lot during research period, to my The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC clients, my friends and colleagues who participated in the interview and survey for this research. They also gave me useful thoughts and comments onThe impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC
my research. Their contributions make my research possible.zAbstractThis study examines the relationship between every aspect of sen icescape. serviceUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi TuvenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A ST The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMCCMC). a link was found between both the substantive and communicative aspects of the servicescape reliably predicted customers' evaluations. This research also found that a more favorable service experience evaluation positively related to behavioral intentions. Theoretical contributions of this res The impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMCearch are elucidated. Moreover.managerial implications related to servicescape design, promotion strategies and service experience enhancement are disThe impact of servicescape on customer behavioral intention a study of apartment leasing service in HCMC
cussed.KeywordsServicescape, substantive staging of servicescape, communicative staging of sen icescape, customer behavioral intentions, leasing serviUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi TuvenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A STUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPhan Thi TuvenTHE IMPACT OF SERVICESCAPE ON CUSTOMER BEHAVIORALINTENTION: A STGọi ngay
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