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Luận văn thạc sĩ central problem of low sales in corporate reseller channel at double a company

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Luận văn thạc sĩ central problem of low sales in corporate reseller channel at double a company

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Tuan AnhCENTRAL PROBLEM OF LOW SALES IN CORPORATE RESELLER CHANNEL AT DOU

Luận văn thạc sĩ central problem of low sales in corporate reseller channel at double a companyUBLE A COMPANYMASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: Assoc. Prof. TRAN HA MINH QI ANHo Chi Minh City - Year 2020CONTENTS1.PROBLEM C ONTEXT......

...........................................31.1.INTRODUCTION..................................................31.2.COMPANY OVERVIEW................... Luận văn thạc sĩ central problem of low sales in corporate reseller channel at double a company

...........................31.3.NEW PRODUCTS AND ITS DISTRIBUTION CHANNELS....................42.SYMPTOM..............................................

Luận văn thạc sĩ central problem of low sales in corporate reseller channel at double a company

............63.INITIAL CAUSE EFFECT MAP.........................................94.POSSIBLE PROBLEMS................................................94

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Tuan AnhCENTRAL PROBLEM OF LOW SALES IN CORPORATE RESELLER CHANNEL AT DOU

Luận văn thạc sĩ central problem of low sales in corporate reseller channel at double a company.Inappropriate product for Corporate Reseller's Consumers.....125.MAIN PROBLEM VALIDATION.........................................136.POTENTAIL CAUSES

................................................156.1.Low brand recognition of Double A Smart Stapler Product......166.2.Low brand recall of Double A Luận văn thạc sĩ central problem of low sales in corporate reseller channel at double a company

Smart Stapler Product...........167.MAIN CAUSE VALIDATION...........................................178.ALTERNATATIVE SOLUTIONS.......................

Luận văn thạc sĩ central problem of low sales in corporate reseller channel at double a company

..................188.1.Problem-related inputs.......................................188.1.1.The model of the present system..........................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Tuan AnhCENTRAL PROBLEM OF LOW SALES IN CORPORATE RESELLER CHANNEL AT DOU

Luận văn thạc sĩ central problem of low sales in corporate reseller channel at double a companyTION..............................................2110.ACTION PLAN IN ORGANIZATION..................................2711.CONCLUSION...................

................................29REFERENCES..........................................................30APPENDIX - IN-DEPTH INTERVIEW................. Luận văn thạc sĩ central problem of low sales in corporate reseller channel at double a company

......................3321.PROBLEM CONTEXT1.1.INTRODUCTION

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Tuan AnhCENTRAL PROBLEM OF LOW SALES IN CORPORATE RESELLER CHANNEL AT DOU

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Tuan AnhCENTRAL PROBLEM OF LOW SALES IN CORPORATE RESELLER CHANNEL AT DOU

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