Luận văn thạc sĩ further understanding on integrated marketing communication (imc) essential implications to plan an effective imc campaign in vietnam automobile industry
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Luận văn thạc sĩ further understanding on integrated marketing communication (imc) essential implications to plan an effective imc campaign in vietnam automobile industry
ĐẠI HỌC QƯÓC GIA HÀ NỘI TRƯỜNG ĐẠI HỌC KINH TÉNGUYỀN VÀN VƯỢNGFURTHER UNDERSTANDING ON INTEGRATED MARKETING COMMUNICATION (IMC)-ESSENTIAL IMPLICATIONS Luận văn thạc sĩ further understanding on integrated marketing communication (imc) essential implications to plan an effective imc campaign in vietnam automobile industryS TO PLAN AN EFFECTIVE IMC CAMPAIGN IN VIETNAM AUTOMOBLE INDUSTRYChuyên ngành: Quán trị kinh doanh Mã số:60 34 05LUẬN VĂN THẠC sĩ QUÀN TRỊ KINH DOANHNGƯỜI HƯỚNG DÀN KHOA HỌC: TS. Vũ Huy Thông Th.s Nguyễn Việt AnhHà Nội - 2007TABLE OF CONTENTABSTRACT................................................... Luận văn thạc sĩ further understanding on integrated marketing communication (imc) essential implications to plan an effective imc campaign in vietnam automobile industry1TÓMTÁT_____________________________________________________2LIST OF ABBREVIATION3LIST OF TABLES4IM ROI)I (T ION......................................Luận văn thạc sĩ further understanding on integrated marketing communication (imc) essential implications to plan an effective imc campaign in vietnam automobile industry
..................................91. NECESSH Y OF 1 HE THESIS92 PURPOSE..........................................................93. KEY RESEARCH AREĐẠI HỌC QƯÓC GIA HÀ NỘI TRƯỜNG ĐẠI HỌC KINH TÉNGUYỀN VÀN VƯỢNGFURTHER UNDERSTANDING ON INTEGRATED MARKETING COMMUNICATION (IMC)-ESSENTIAL IMPLICATIONS Luận văn thạc sĩ further understanding on integrated marketing communication (imc) essential implications to plan an effective imc campaign in vietnam automobile industry...10a.Research purpose.............................................................10b.Research Approach............................................................11c.Research Strategy'...........................................................11d.Data collection................................... Luận văn thạc sĩ further understanding on integrated marketing communication (imc) essential implications to plan an effective imc campaign in vietnam automobile industry...........................13^Sampling.................................................... L.......L..... ll\i/-■ Data analysis method................Luận văn thạc sĩ further understanding on integrated marketing communication (imc) essential implications to plan an effective imc campaign in vietnam automobile industry
........................................14g. Validity.....................................................................15It. Data presentation and ĐẠI HỌC QƯÓC GIA HÀ NỘI TRƯỜNG ĐẠI HỌC KINH TÉNGUYỀN VÀN VƯỢNGFURTHER UNDERSTANDING ON INTEGRATED MARKETING COMMUNICATION (IMC)-ESSENTIAL IMPLICATIONS Luận văn thạc sĩ further understanding on integrated marketing communication (imc) essential implications to plan an effective imc campaign in vietnam automobile industryR C ONCEPTS TO UNDERSTAND INTEGRATED MARKETING C OMMUNICATION...........187.7.7 Market..................................................................181.1.2.Marketing..............................................................18 Luận văn thạc sĩ further understanding on integrated marketing communication (imc) essential implications to plan an effective imc campaign in vietnam automobile industryĐẠI HỌC QƯÓC GIA HÀ NỘI TRƯỜNG ĐẠI HỌC KINH TÉNGUYỀN VÀN VƯỢNGFURTHER UNDERSTANDING ON INTEGRATED MARKETING COMMUNICATION (IMC)-ESSENTIAL IMPLICATIONSGọi ngay
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