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(LUẬN văn THẠC sĩ) improving service quality the case of united insurance company

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) improving service quality the case of united insurance company

(LUẬN văn THẠC sĩ) improving service quality the case of united insurance company

VIETNAM NATIONAL UNIVERSITY - HANOIHANOI SCHOOL OF BUSINESSNGUYEN CHIEN THANGIMPROVING SERVIC E QUALITYTHE CASE OF UNITED INSƯRNCE COMPANYMajor: Busin

(LUẬN văn THẠC sĩ) improving service quality the case of united insurance companyness AdministrationCode: 60 34 05MASTER OF BUSINESS ADMINISTRATION THESISSupervisors: Dr Nguyen Viet DungHanoi - 2013TABLE OF CONTENTCHAPTER I: OVERVI

EW OF THESIS...........................................................11.1.INTRODUCTION.............................................................. (LUẬN văn THẠC sĩ) improving service quality the case of united insurance company

.....11.2.OBJEC TI\T or SUBJECT..........................................................11.3.SC OPE AND METHODOLOGY or RESEARCH......................

(LUẬN văn THẠC sĩ) improving service quality the case of united insurance company

.......................213.1.Scope of research..........................................................213.2.Method of research......................

VIETNAM NATIONAL UNIVERSITY - HANOIHANOI SCHOOL OF BUSINESSNGUYEN CHIEN THANGIMPROVING SERVIC E QUALITYTHE CASE OF UNITED INSƯRNCE COMPANYMajor: Busin

(LUẬN văn THẠC sĩ) improving service quality the case of united insurance companyOF SERVICE QUALITY AND NON-T.IFEINSURANCE BUSINESS......................................................................42.1.DEFINITION AND NATURE OF

SERVICE...............................................42.1.1.Definition of service......................................................42.1.2.Nature (LUẬN văn THẠC sĩ) improving service quality the case of united insurance company

of service..........................................................52.2.Service quality and factors of service quality...............................

(LUẬN văn THẠC sĩ) improving service quality the case of united insurance company

..62.2.1.Definition of service quality..............................................62.2.2.Factors of service quality.................................

VIETNAM NATIONAL UNIVERSITY - HANOIHANOI SCHOOL OF BUSINESSNGUYEN CHIEN THANGIMPROVING SERVIC E QUALITYTHE CASE OF UNITED INSƯRNCE COMPANYMajor: Busin

(LUẬN văn THẠC sĩ) improving service quality the case of united insurance companyss.................................152.4.1.Principle of insurance business................1... .................................................... 16

2.4.2.characterisric of non-life insurance service....................................................... 17CHAPTER 111: RESEARCH METHODOLOGY AND SOME (LUẬN văn THẠC sĩ) improving service quality the case of united insurance company

PRELIMINARYRESULT.................................................................................213.1.Qualitative research.........................

(LUẬN văn THẠC sĩ) improving service quality the case of united insurance company

..................................213.1.1.Design qualitative research...............................................213.1.2.Research model and scale o

VIETNAM NATIONAL UNIVERSITY - HANOIHANOI SCHOOL OF BUSINESSNGUYEN CHIEN THANGIMPROVING SERVIC E QUALITYTHE CASE OF UNITED INSƯRNCE COMPANYMajor: Busin

(LUẬN văn THẠC sĩ) improving service quality the case of united insurance companyntitative research..............................................27

VIETNAM NATIONAL UNIVERSITY - HANOIHANOI SCHOOL OF BUSINESSNGUYEN CHIEN THANGIMPROVING SERVIC E QUALITYTHE CASE OF UNITED INSƯRNCE COMPANYMajor: Busin

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