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Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd

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Nội dung chi tiết: Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd

Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd

https: //k hot h u vien .comUNIVERSITY OF ECONOMICS no CIII MINH CITY International School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE

Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd OR PROACTIVE AFTER-SALES SERVICE:THE CASE OF KOBELCO CONSTRUCTION MACHINERY VIETNAM CO., LTDMASTER OF Bl'SINESS (Honours)Ho Chi Minh City-2016UNIVERS

ITY OF ECONOMICS no CHI MINH CITY International School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTER-SALES SERVICE:THE Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd

CASE OF KOBELCO CONSTRUCTION MACHINERY VIETNAM CO., LTDID:22140039MASTER OF BUSINESS ADMINISTRATION SUPERVISOR: Nguyen Thi Mai TrangHo Chi Minh city

Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd

2016EXECUTIVE SUMMARYAfter completing the transaction of purchase, the relationship between a seller and a buyer usually still continue because of com

https: //k hot h u vien .comUNIVERSITY OF ECONOMICS no CIII MINH CITY International School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE

Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltdfter-sales service is indicated as a tool which providing a valuable merit to the customer and bringing opportunity to the company.After-sales service

s have proven to be an important element that contributes to business situation of a company. Thus, whether post sales service is appropriate or not, Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd

actually it is a big issue should be concerned. Four major factors that affect after-sales services machinery industry are reactive after-sales senice

Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd

, field technical assistance, spare parts distribution and customer care, rhe purpose of this thesis is to identify the issue of after-sales service i

https: //k hot h u vien .comUNIVERSITY OF ECONOMICS no CIII MINH CITY International School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE

Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd be applied to resolve the problem.ACKNOWLEDGEMENTThis study was conducted as my master of thesis at the Master Business Administration Program in 201

6. 1 his study gave me a deeper knowledge in after-sales and the qualitative research has provided me the opportunity to approach and gam an insight i Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd

nto organizations in real life. I would like to greatly thank a number of people who instructed and supported me during my thesis.Firstly. I would lik

Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd

e to show my gratitude by specifically thanking my supervisor Prof. Nguyen Thi Mai Trang and Prof Nguyen Dinh Tho for guidance and qualitative feedbac

https: //k hot h u vien .comUNIVERSITY OF ECONOMICS no CIII MINH CITY International School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE

Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltdINTRODUCTION.............................................................11.1.Company Introduction..................................................11

.2.Company structure.....................................................32.PROBLEM CONTEXT.........................................................52 Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd

.1.Business situation of Kobelco Vietnam.................................52.2.Current status of .After- Sales Service at Kobelco Vietnam............73

Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd

.PROBLEM IDENTIFICATION..................................................113.1.Reactive After-Sales Service.........................................12

https: //k hot h u vien .comUNIVERSITY OF ECONOMICS no CIII MINH CITY International School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE

Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd143.2.Customer care.......................................................153.2.1.Information provision...............................................

163.2.2.Warranty extension..................................................16 Luận văn thạc sĩ reactive after sales service or proactive after sales service the case of kobelco construction machinery vietnam co , ltd

https: //k hot h u vien .comUNIVERSITY OF ECONOMICS no CIII MINH CITY International School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE

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