Luận văn thạc sĩ the benefits of social networking professional groups for salespersons, social capital salespersons performance
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ the benefits of social networking professional groups for salespersons, social capital salespersons performance
Luận văn thạc sĩ the benefits of social networking professional groups for salespersons, social capital salespersons performance
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SAL Luận văn thạc sĩ the benefits of social networking professional groups for salespersons, social capital salespersons performanceLESPERSONS:SOCIAL CAPITAL & SALESPERSONSPERFORMANCEMASTER OF BUSINESS (Honours)Ho Chi Minh City-Year 2014https: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO C HI MINH CITYInternational School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SALESPERSONS:SOCIAL Luận văn thạc sĩ the benefits of social networking professional groups for salespersons, social capital salespersons performance CAPITAL & SALESPERSONSPERFORMANCEID:22110058MASTER OF BUSINESS (Honours)SUPERVISORDr. Le Nhat HanhHo Chi Minh City - Year 2014ABSTRACTSRecently sociaLuận văn thạc sĩ the benefits of social networking professional groups for salespersons, social capital salespersons performance
l networking professional groups (SNPG) are increasing and becoming popular in various social media sites such as Facebook. Linkedln. Twiner, Google-!UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SAL Luận văn thạc sĩ the benefits of social networking professional groups for salespersons, social capital salespersons performancenships. Typically, salesperson has demand to connect and maintain with customers every day, and the SNPG is a very useful tool for them to build up. develop, and nourish relationships with their business partners. By drawing on the social capital theory, there are three kinds of benefits that salesp Luận văn thạc sĩ the benefits of social networking professional groups for salespersons, social capital salespersons performanceerson can attain from SNPG. including SNPG bridging, SNPG bonding, and SNPG maintaining. This study attempts to investigate the effects of these SNPGLuận văn thạc sĩ the benefits of social networking professional groups for salespersons, social capital salespersons performance
benefits on salesperson’s self-efficacy, which in turn influence salespersons performance. The data were collected from 120 salespersons, and the resuUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SAL Luận văn thạc sĩ the benefits of social networking professional groups for salespersons, social capital salespersons performanceacy of salespersons IS found to significantly increase salespersons performance. These findings implies that, in order to improve salesperson performance, salespersons need to enhance their self-efficacy. and two sub-dimensions of SNPG bridging can help salespersons enhance this factor is bridging i Luận văn thạc sĩ the benefits of social networking professional groups for salespersons, social capital salespersons performancenvolvement and bridging devotion.KeywordsSNPG, Social Capital. Self- Efficacy of Salespersons. Salespersons Performance.TABLE OF CONTENTSAbstractListLuận văn thạc sĩ the benefits of social networking professional groups for salespersons, social capital salespersons performance
of tablesChapter 1: Introduction.................................................11.1Research Background..............................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SAL Luận văn thạc sĩ the benefits of social networking professional groups for salespersons, social capital salespersons performance4Research Methodology and Scopes.....................................41.5The Structure of Research..........................................5Chapter 2: Literature Review and Hypothesis Development.................72.1Social Networking Professional Groups (SNPG)........................72.2Social Capi Luận văn thạc sĩ the benefits of social networking professional groups for salespersons, social capital salespersons performancetal Benefits: Bridging. Bonding, and Maintaining........7UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SALUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SALGọi ngay
Chat zalo
Facebook