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Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

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Nội dung chi tiết: Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

SP 11MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITYiiNGUYỀN THỊ V1Ỳ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRE

Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnamETENTIONA STUDY OF CERAMIC COMPANIES IN VIETNAMMASTER'S THESISMASTER TN BUSINESS ADMINISTR ATIONOlogy Code: 60.34.05SupervisorPhD. IRAN HÀ MINH QUẤNHo

Chi Minh City-2012ft-------------------------------------------aABSTRACTMany previous researches proved that retaining customers plays an important r Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

ole for business in service sector and end-user or consumers are their oncnled-objecl. However, there is a lack of research in the areas of evaluation

Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

of B2B customer retention in product sector in Vietnam. Therefore, the purpose of this study is to determine critical factors of switching barrier th

SP 11MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITYiiNGUYỀN THỊ V1Ỳ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRE

Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnambarrier, four major factors will be calculated as movc-in cost, benefit, loss cost, interpersonal relationship and the attractiveness of alternatives.

The overall purpose of this research is to develop a conceptual foundation of customer retention, with the use of the concepts of switching barrier a Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

nd customer retention, and provide management significance of customer retention for marketers of Vietnam ceramic companies in developing strategics f

Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

or retaining B2B customers.ACKNOWLEGEMENTSAlthough I have taken efforts in this research but It would not have been finished without the kind support

SP 11MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITYiiNGUYỀN THỊ V1Ỳ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRE

Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnamds my direct supervisor Phi). Iran Ha Minh Quan for his great guidance, support and encouragement in completing the research.1 am very thankful manage

rs of My Due Ceramics Limited Company for their share opinions, experiences and providing necessary’ information regarding to the research.I would lik Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

e to express my special gratitude to my family and my friends for the love, support and encouragement during the w hole process of my project w hich h

Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

elps me in starting the first difficult step and completion of my thesis.Finally, my thanks and appreciations also go to my colleagues in developing t

SP 11MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITYiiNGUYỀN THỊ V1Ỳ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRE

Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnamr abilities.My heartfelt thanks to you all!Nguyen Thi My TrangHo ('hl Minh City, April 2012STUDENT DECLARATIONI affirm that the research titled ‘ The

effects of switching barrier on the customer retention A study of ceramic companies in Vietnam” is my own work. The work is original except where indi Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

cated by special reference 111 the text. The research has been conducted in studying by the academic knowledge and with the assistant of my supervisor

Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

and MDC’s managers.By this letter. I would like to undertake that It is my own research. All data, resources, references using in this research are c

SP 11MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITYiiNGUYỀN THỊ V1Ỳ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRE

SP 11MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITYiiNGUYỀN THỊ V1Ỳ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRE

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