Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam
Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam
SP 11MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITYiiNGUYỀN THỊ V1Ỳ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRE Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnamETENTIONA STUDY OF CERAMIC COMPANIES IN VIETNAMMASTER'S THESISMASTER TN BUSINESS ADMINISTR ATIONOlogy Code: 60.34.05SupervisorPhD. IRAN HÀ MINH QUẤNHo Chi Minh City-2012ft-------------------------------------------aABSTRACTMany previous researches proved that retaining customers plays an important r Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnamole for business in service sector and end-user or consumers are their oncnled-objecl. However, there is a lack of research in the areas of evaluationLuận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam
of B2B customer retention in product sector in Vietnam. Therefore, the purpose of this study is to determine critical factors of switching barrier thSP 11MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITYiiNGUYỀN THỊ V1Ỳ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRE Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnambarrier, four major factors will be calculated as movc-in cost, benefit, loss cost, interpersonal relationship and the attractiveness of alternatives. The overall purpose of this research is to develop a conceptual foundation of customer retention, with the use of the concepts of switching barrier a Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnamnd customer retention, and provide management significance of customer retention for marketers of Vietnam ceramic companies in developing strategics fLuận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam
or retaining B2B customers.ACKNOWLEGEMENTSAlthough I have taken efforts in this research but It would not have been finished without the kind support SP 11MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITYiiNGUYỀN THỊ V1Ỳ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRE Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnamds my direct supervisor Phi). Iran Ha Minh Quan for his great guidance, support and encouragement in completing the research.1 am very thankful managers of My Due Ceramics Limited Company for their share opinions, experiences and providing necessary’ information regarding to the research.I would lik Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietname to express my special gratitude to my family and my friends for the love, support and encouragement during the w hole process of my project w hich hLuận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam
elps me in starting the first difficult step and completion of my thesis.Finally, my thanks and appreciations also go to my colleagues in developing tSP 11MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITYiiNGUYỀN THỊ V1Ỳ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRE Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnamr abilities.My heartfelt thanks to you all!Nguyen Thi My TrangHo ('hl Minh City, April 2012STUDENT DECLARATIONI affirm that the research titled ‘ The effects of switching barrier on the customer retention A study of ceramic companies in Vietnam” is my own work. The work is original except where indi Luận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnamcated by special reference 111 the text. The research has been conducted in studying by the academic knowledge and with the assistant of my supervisorLuận văn thạc sĩ the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam
and MDC’s managers.By this letter. I would like to undertake that It is my own research. All data, resources, references using in this research are cSP 11MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITYiiNGUYỀN THỊ V1Ỳ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRESP 11MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITYiiNGUYỀN THỊ V1Ỳ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERREGọi ngay
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