Luận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city
Luận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN DUC TRUNG CANGTHE FACTORS AFFECTING CUSTOMER SATISFACTION AND LOYALTY OF Luận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city MOBILE TELECOMMUNICATION SERVICEIN HO CHI MINH CITYMASTER OF BUSINESSADMINISIRATION THESISHo Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN DUC TRUNG CANGTHE FACTORS AFFECTINGCUSTOMER SATISFACTION ANDKTELECOMMUNICATION SERVICEIN HO CHI MINH CIT Luận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh cityYID:22110005MASTER OF BUSINESSADMINISTRATION THESISSUPERVISOR: DR. TRAN HA MINH QUANHo Chi Minh City - Year 2014ACKNOWLEDGEMENTFirst and foremost. I wLuận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city
ould like to thanks to my supervisor Dr. Tran Ha Minh Quan for his guidance, encouragement and excellent advice throughout this research study.Much apUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN DUC TRUNG CANGTHE FACTORS AFFECTING CUSTOMER SATISFACTION AND LOYALTY OF Luận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh citytinuous learning process that greatly enriched my knowledge.I would like to thank to all my classmates, my friends for their supports and encouragement.Last but not least, I would like to take this opportunity to express my profound gratitude to my beloved parents for being patience and never failed Luận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city giving me continuous supports.iABSTRACTThe purpose of this research is to assess mobile telecommunication service quality' in Ho Chi Minh City basedLuận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city
on perceptions and experiences of customers, to find the linkage between mobile telecommunication service quality' attributes, customer satisfaction aUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN DUC TRUNG CANGTHE FACTORS AFFECTING CUSTOMER SATISFACTION AND LOYALTY OF Luận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh cityFreick (2001), six main dimensions (call quality, pricing structure, mobile devices, value-added services, convenience in procedures and customer support) were used to find out the relationship among mobile telecommunication service quality', customer satisfaction, and customer loyalty. All the data Luận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city were collected through questionnaires: the sample size of 350 mobile customers was drawn from different mobile carriers in Ho Chi Minh City'. DescripLuận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city
tive statistical approach, multiple linear regression, Anova were then used to describe and analyze these six dimensions and take them into the involvUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN DUC TRUNG CANGTHE FACTORS AFFECTING CUSTOMER SATISFACTION AND LOYALTY OF Luận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh citysatisfaction is positive related to customer loyalty'. Customer support demonstrates the highest positive correlation with customer satisfaction while pricing structure demonstrates the lowest positive correlation with customer satisfaction.Keywords: Mobile, Service quality, Customer satisfaction, C Luận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh cityustomer loyalty, Call quality. Pricing structure. Mobile devices, Value-added services, Convenience in procedures and Customer support.iiCONTENTSAcknoLuận văn thạc sĩ the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city
wledgement............................................................1Abstract..................................................................iiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN DUC TRUNG CANGTHE FACTORS AFFECTING CUSTOMER SATISFACTION AND LOYALTY OF UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN DUC TRUNG CANGTHE FACTORS AFFECTING CUSTOMER SATISFACTION AND LOYALTY OFGọi ngay
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