Luận văn thạc sĩ the impact of store images on consumer loyalty
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Luận văn thạc sĩ the impact of store images on consumer loyalty
MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYNGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMASTER OF BUSIN Luận văn thạc sĩ the impact of store images on consumer loyaltyNESS ADMINISTRATION THESISHo Chi Minh City, July 2011https://khothu vien .comMINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY ío+gsNGUYEN VAN CƯONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMajor: Business AdministrationMajor code: 60.34.05MASTER OF BUSINESS ADMINISTRATI Luận văn thạc sĩ the impact of store images on consumer loyaltyON THESISSupervisor: DR. NGUYEN DINH THOHo Chi Minh City, July 2011ACKNOWLEDGEMENTSFirstly, I would like to express my sincere gratitude to my superviLuận văn thạc sĩ the impact of store images on consumer loyalty
sor. Dr. Nguyen Dinh Tho for the patient, dedicated guidance and valuable suggestions for this thesis over the past few months.Also. I am particularlyMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYNGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMASTER OF BUSIN Luận văn thạc sĩ the impact of store images on consumer loyaltyevolution in Vietnam.Next. I would like thanks to my colleagues Mr. Huynh Phuoc Cuong - Senior Manager of Retail Management and Mrs Nguyen Ngoc Lan Huong - Senior Research Manager in helping me to conduct and analyze the qualitative study.I also would to express my gratitude to management boards of Luận văn thạc sĩ the impact of store images on consumer loyaltythe thee consumer electronics retailers: Nguyen Kim. Then Hoa and Cho Lon for the keen support in letting me collect shopper information during the quLuận văn thạc sĩ the impact of store images on consumer loyalty
alitative research.My heartiest thanks are also sent to Mrs. Pham Thi Thanh Nhan. senior assistant of Charles Shirt University Australia (CSƯ) for herMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYNGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMASTER OF BUSIN Luận văn thạc sĩ the impact of store images on consumer loyaltyersity of Economics Ho Chi Minh City, who contributed valuable ideas and assessment for the whole pilot and main survey.Ho Chi Minh City, VietnamJuly, 2011Nguyen Van CuongiABSTRACTThe area of consumer loyalty has received considerable attention dining (he past lew years, both in academic and practic Luận văn thạc sĩ the impact of store images on consumer loyaltye area. Many retail research lias been conducted to answer for the questions such as: what is the most accurate definitions of consumer loyally; arc tLuận văn thạc sĩ the impact of store images on consumer loyalty
here any models/ generalizations when investigating consumer loyally; what the management implications would be for those researches.There arc many anMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYNGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMASTER OF BUSIN Luận văn thạc sĩ the impact of store images on consumer loyaltytify the key determinant image elements and understand their derived importance, this study was implemented. The research successfully explored the significant relationship between Store Service (Employee Service and After-sales Service), Store Facilities (Physical Facilities and Store Atmosphere), Luận văn thạc sĩ the impact of store images on consumer loyaltyProduct & Marketing Communication (Merchandising and Advertising & Promotions). Perceived Puce and Store Convenience with Consumer Loyalty. Also, thesLuận văn thạc sĩ the impact of store images on consumer loyalty
e independent factors weie also discovered that they do not equally affect on consumer loyaltyOne qualitative study with in-depth interview and one piMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYNGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMASTER OF BUSIN Luận văn thạc sĩ the impact of store images on consumer loyaltyaled that five key factors (Store Sen ice, Stoic Facilities, Product & Marketing Communication. Perceived Price and Store Convenience) positively affect consumer loyalty. Resides, the study- suggested that Store Facilities and Product & Marketing Programs were the two most important factors to be in Luận văn thạc sĩ the impact of store images on consumer loyalty\ esled in modern retailing industry.iiTABLE OF CONTENTSCHAPTER 1. INTRODUCTION ..................................................1MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYNGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMASTER OF BUSINMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYNGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMASTER OF BUSINGọi ngay
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