Luận văn thạc sĩ the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective

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Luận văn thạc sĩ the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH (TTY(ftNGUYỀN HẤI DÔNGTHE MEDIATING ROLE OF TRUST IN THE RELATIONSHIP BETWEEN KEY

Luận văn thạc sĩ the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective ACCOUNT MANAGEMENT PROGRAMS AND COMMITMENT: A DEALER PERSPECTIVEMASTER THESISHo Chi Minh City - 2012MINISTRY OF EDI CATION AND TRAININGUNIVERSITY OF

ECONOMICS HOCHIMINH CITYNGUYỀN HÀI DỎNGTHE MEDIATING ROLE OF TRUST IN THE RELATIONSHIP BETWEEN KEY ACCOUNT MANAGEMENT PROGRAMS AND COMMITMENT: A DEALE Luận văn thạc sĩ the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective

R PERSPECTIVEMASTER THESISInBusiness AdministrationOlogy code: 60340102SupervisorDr. Nguyễn Thị Mai TrangHo Chi Minh City-2012ACKNOWLEDGEMENTI would l

Luận văn thạc sĩ the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective

ike to give my sincere thanks to Dr. Nguyền Tin Mai Trang, who had dedicatedly instructed me to approach every particular matter from the research met

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH (TTY(ftNGUYỀN HẤI DÔNGTHE MEDIATING ROLE OF TRUST IN THE RELATIONSHIP BETWEEN KEY

Luận văn thạc sĩ the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective respected teachers from the University of Economics Ho Chi Minh City for their devotions in training and education. We inherited much knowledge and e

xperiences thanks to them.I truly appreciate the helps of my colleagues, my friends in eMBA class course Ki9. and my partners. This research could not Luận văn thạc sĩ the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective

be completed successfully if such helps of knowledge and field work data collection were not supported by themMy special thanks are given to my belov

Luận văn thạc sĩ the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective

ed family and my wife. Phạm Ngọc Phương Trúc who has encouraged me much to complete this thesis.Ho Chi Minh City. October 2012.Nguyen Hái ĐỏngiiTABLE

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH (TTY(ftNGUYỀN HẤI DÔNGTHE MEDIATING ROLE OF TRUST IN THE RELATIONSHIP BETWEEN KEY

Luận văn thạc sĩ the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspectiveLIST OF FIGURES......................................................VLIST OF TABLES.......................................................VABSTRACT..

...........................................................1Chapter 1............................................................2INTRODUCTION........ Luận văn thạc sĩ the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective

.................................................21.1.Research background...........................................2

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH (TTY(ftNGUYỀN HẤI DÔNGTHE MEDIATING ROLE OF TRUST IN THE RELATIONSHIP BETWEEN KEY