(Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltd
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(Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltd
INTRODUCTIONI.Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. And (Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltdd with the support of technology in the 4.0 industrial revolution contest, more and more businesses find their unique competitive advantage. For example, in the field of commerce, the rise of e-commerce enterprises has created great pressure on traditional commercial enterprises. Cash payments were (Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltdgradually replaced by electronic payment. TV advertising, signs gradually replaced by digital advertising, show-room display was gradually replaced by(Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltd
commercial websites. The rapid development of e-commcrcc is not only due to the value it brings buyers: fast, compact, convenient, anytime, anywhere;INTRODUCTIONI.Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. And (Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltdereby analyzing, evaluating and taking action in accordance with the situation of his/her business. However, in the world in general and in Vietnam in particular, there are still many c-commcrcc enterprises that have not exploited the second mentioned advantage.In this context, the number of web ana (Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltdlytics tools is also growing rapidly. Many tools were born, meeting many different needs of e-commerce businesses. Among them. Google Analytics, w hic(Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltd
h is provided free from Google, is a typical name with the ability to track many important indicators and the potential for application to the businesINTRODUCTIONI.Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. And (Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltdnalytics tool. I boldly learn about the Google Analytics tool and choose the topic: “Implementing Google1Analytics in marketing activity of SimiCart., L I D.”.2.Aims and process of the researchResearch in the thesis will focus on Google Analytics tool and the status of applying this tool in some e-c (Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltdommerce companies in Vietnam, and simultaneously analyzing the strengths and limitations of the Google Analytics application in these companies aim to(Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltd
propose ways to improve the operation of Google Analytics applications in e-commerce business for Vietnamese enterprises.In order to achieve the abovINTRODUCTIONI.Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. And (Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltdpresenting the main issues that businesses encounter when applying Google Analytics into business.Secondly, introduce Google Analytics application activities in some Vietnamese enterprises, then make evaluations about what those businesses have done successfully and their limited points.Thirdly, on (Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltdthe basis of the above assessments, find out the trends in the application of Google Analytics into e-commerce business in Vietnam and propose ways to(Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltd
improve this activity for Vietnamese businesses.3.Object and scope of the researchThe object of this thesis is the Google Analytics tool and the implINTRODUCTIONI.Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. And (Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltdic is limited in terms of time, space and content as follows:In terms of time, the research topic of the research subjects is in the period from 2016 to May 2019. The proposals made by the topic applied in the period2from now to the end of 2020.In terms of space, due to limited research time, the st (Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltdudy of Google Analytics tools and the status of applying this tool in e-commcrce business is limited to an enterprise in Vietnam.In terms of content,(Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltd
the topic only studies Google Analytics on the web and applications of this tool at the level of operation in marketing of business in e-commerce fielINTRODUCTIONI.Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. And (Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltdtion are used. The information used is secondary information collected through document research and direct interviews with employees of the company5.StructureIn addition to the introduction, conclusion, list of references, list of tables and lists of drawings, the topic has a layout divided into 3 (Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltdchapters equivalent to 3 research tasks:Chapter 1: Google Analytics in e-commercc business overviewChapter 2: Actual Google Analytics implementation o(Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltd
f SimiCart Company.Chương 3: Development trend of Google Analytics in Marketing and some proposed improvements for SimiCart and Vietnamese enterprisesINTRODUCTIONI.Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. And (Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltd1. Related termsIn order lo learn aboil I Google Analytics in general and the application of this tool in c-commcrcc business in particular, we first need to review some concepts related to it. including digital marketing, digital analytics, e-commerce, e-commerce business, and web analytics.Digital (Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltd marketingAccording to Hubspot Blog. ‘Digital marketing’ encompasses all marketing efforts that use an electronic device or the internet. Businesses l(Luận văn tốt nghiệp) implementing google analytics in marketing activity of simicart , ltd
everage digital channels such as search engines, social media, email, and other websites to connect with cunent and prospective customers.INTRODUCTIONI.Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. AndINTRODUCTIONI.Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. AndGọi ngay
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