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(Luận văn tốt nghiệp) solutions to improve marketing communication to increase brand recognition of vichi

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(Luận văn tốt nghiệp) solutions to improve marketing communication to increase brand recognition of vichi

SENIOR THESISGlobal marketing communications to improve brandrecognition ofVICHIInstructor:Student:Student ID:Class:Mrs. Nguyen Thi Bich Ngoc Bui Thi

(Luận văn tốt nghiệp) solutions to improve marketing communication to increase brand recognition of vichi Hong Ngoc 5073106024KTDNCLC7AACADEMY OF POLICY AND DEVELOPMENTINTERNATIONAL SCHOOL OF ECONOMICS AN D FIN ANCESENIOR THESISGlobal marketing communicat

ions to improve brandrecognition of VICHIInstructor:Mrs. Nguyen Thi BichNgocStudent:Bui Thi Hong NgocStudent ID:5073106G24KTDNCLC7AACKNOWLEDGETo compl (Luận văn tốt nghiệp) solutions to improve marketing communication to increase brand recognition of vichi

ete successfully my graduation thesis, I would like to express my gratitude to Mr. Pham Hoang Cuong and Mrs. Nguyen Till Bich Ngoc, who whole-hearted

(Luận văn tốt nghiệp) solutions to improve marketing communication to increase brand recognition of vichi

guided throughout the process of writing this senior thesis.I would like to express my sincere thanks to the teachers and students in the I.S.E.F, Aca

SENIOR THESISGlobal marketing communications to improve brandrecognition ofVICHIInstructor:Student:Student ID:Class:Mrs. Nguyen Thi Bich Ngoc Bui Thi

(Luận văn tốt nghiệp) solutions to improve marketing communication to increase brand recognition of vichiprocess, it is not only a foundation for the thesis research process but also a valuable tool for me to enter the life in a firm and confident manner.

I would like to sincerely thank the Board of Directors of TAME co., LTD for allowing and creating favorable conditions for me to practice at the compa (Luận văn tốt nghiệp) solutions to improve marketing communication to increase brand recognition of vichi

ny. I would like to thank the company’s marketing department for helping me understand the importance as well as the necessity and complexity of marke

(Luận văn tốt nghiệp) solutions to improve marketing communication to increase brand recognition of vichi

ting in the business, especially the importance of marketing communications.Finally, I would like to wish all of you the teachers and students good he

SENIOR THESISGlobal marketing communications to improve brandrecognition ofVICHIInstructor:Student:Student ID:Class:Mrs. Nguyen Thi Bich Ngoc Bui Thi

(Luận văn tốt nghiệp) solutions to improve marketing communication to increase brand recognition of vichid perfecting this topic, I cannot avoid mistakes, I hope to receive suggestions from you and your company.ACKNOWLEDGE.................................

..........................1INTRODUCTION..........................................................1CHAPTER I: OVERVIEW OF MARKETING COMMUNICATION...... (Luận văn tốt nghiệp) solutions to improve marketing communication to increase brand recognition of vichi

...................31.1.Marketing overview..........................................31.1.1.General concept of marketing...............................

(Luận văn tốt nghiệp) solutions to improve marketing communication to increase brand recognition of vichi

............. 31.1.2.The role and function of marketing...................41.2.Overview of marketing communications:.......................61.2.1.Conc

SENIOR THESISGlobal marketing communications to improve brandrecognition ofVICHIInstructor:Student:Student ID:Class:Mrs. Nguyen Thi Bich Ngoc Bui Thi

(Luận văn tốt nghiệp) solutions to improve marketing communication to increase brand recognition of vichi...................71.3.Marketing communication planning process:..................14

SENIOR THESISGlobal marketing communications to improve brandrecognition ofVICHIInstructor:Student:Student ID:Class:Mrs. Nguyen Thi Bich Ngoc Bui Thi

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