A comparison the business strategy of unilever and procter and gamble in asian market
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: A comparison the business strategy of unilever and procter and gamble in asian market
A comparison the business strategy of unilever and procter and gamble in asian market
THE UNIVERSITY OF DANANGUNIVERSITY OF ECONOMICSRESEARCH PAPERA COMPARISON THE BUSINESS STRATEGY OF UNILEVER ANDPROCTER&GAMBLE IN ASIAN MARKETAcademic A comparison the business strategy of unilever and procter and gamble in asian market advisors:Trịnh Thúy HườngClass: 42K01.5Student’s name:Phan Cóng AnhHồ Thị Vui Huỳnh Ngọc Toàn FONGSAVANH VILAYPHONEINTRODUCTION--------------------------------------------------------------------ivChapter 1THEORETICAL BASIS....................................................11.1Multinational compan A comparison the business strategy of unilever and procter and gamble in asian market y---------------------------------------------------11.2Characteristics of multinational companies..............................11.3The purpose of devA comparison the business strategy of unilever and procter and gamble in asian market
elopment of multinational companies-------------------11.4International business strategies of multinational companies............21.4.1TheInternationTHE UNIVERSITY OF DANANGUNIVERSITY OF ECONOMICSRESEARCH PAPERA COMPARISON THE BUSINESS STRATEGY OF UNILEVER ANDPROCTER&GAMBLE IN ASIAN MARKETAcademic A comparison the business strategy of unilever and procter and gamble in asian market ategy---------------------------------------------------41.4.4Themulti-domestic Strategy............................................4Chapter 2UNILEVER'S ASIAN MARKET STRATEGY-------------------------------------62.1General introduction about Unilever.....................................62.1.1General A comparison the business strategy of unilever and procter and gamble in asian market infomat ion-----------------------------------------------------62.1.2History of formation....................................................62.1.3MA comparison the business strategy of unilever and procter and gamble in asian market
ission, vision, business goals-----------------------------------------72.1.3.1Mission................................................................THE UNIVERSITY OF DANANGUNIVERSITY OF ECONOMICSRESEARCH PAPERA COMPARISON THE BUSINESS STRATEGY OF UNILEVER ANDPROCTER&GAMBLE IN ASIAN MARKETAcademic A comparison the business strategy of unilever and procter and gamble in asian market ........82.1.4The organizational structure of Unilever--------------------------------82.1.5Product.................................................................92.1.5.1Food line for processing and eating----------------------------------92.1.5.2Hygiene and personal care product line............. A comparison the business strategy of unilever and procter and gamble in asian market ....................102.1.5.3A line of laundry products for clothing and household utensils---------102.2Unilever's Asian Market Strategy.............A comparison the business strategy of unilever and procter and gamble in asian market
...........................112.2.1Strategyforthe product-----------------------------------------------112.2.2Strategyforthe price....................THE UNIVERSITY OF DANANGUNIVERSITY OF ECONOMICSRESEARCH PAPERA COMPARISON THE BUSINESS STRATEGY OF UNILEVER ANDPROCTER&GAMBLE IN ASIAN MARKETAcademic A comparison the business strategy of unilever and procter and gamble in asian market ...............................14THE UNIVERSITY OF DANANGUNIVERSITY OF ECONOMICSRESEARCH PAPERA COMPARISON THE BUSINESS STRATEGY OF UNILEVER ANDPROCTER&GAMBLE IN ASIAN MARKETAcademicGọi ngay
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